How Do I Reach My Customers On Mobile Presentation

I presented at the inaugural Sydney Mobile Marketing meetup on 26 March 2015. It was a lot of fun. I spoke about our journey and how we got to 500k users.

I met lots of great folks interested in mobile. I ran a similar meetup a few years ago, and we could regularly pull 10 – 25 people. But this new meetup which was the first one had 90 people registered and about 50 turning up. It just shows the level of interest and awareness about mobile now.

Here are the slides from the presentation. Enjoy!

Speaking at Sydney Mobile Marketing Meetup

Hi folks,

Its a sunny day in Sydney today. Sunlight is streaming through my work office and its nice outside at 24 degrees. I’m looking forward to speaking tonight at the Sydney Mobile Marketing Meetup.Its run by a good buddy of mine Michael Correa of PocketMath.

The topic is “How do I reach my customers on mobile? What does all the new technology mean?”

I’ll be covering the following:

  1. The differences between mobile apps & web
  2. How we got to 500,000 users
  3. App Store Optimisation tips & tactics
  4. Mobile Analytics

There’s close to 100 people registered already. Its the first event being run and should be awesome! Dale Carr from mobile advertising network LeadBolt will also be speaking.

The event is at Xpand Event Space which is located next to Sydney Theatre on Hickson Rd. It starts at 6.30pm.

RSVP here

Hope to see you there!

If you have specific needs around mobile app marketing, I also offer consulting services. Please contact me here.

Mobile Marketing Meetup – February

We had our third meetup for Mobile Marketing Meetup on “mobile analytics“. About 25 people came to our event at Fishburners, Sydney to hear from 3 talks on analytics. I’ve written a short summary and included the relevant links mentioned in the talks.

1. Crash reporting – Giovanni from WeSync

From the demo, it showed that iTunes crash reports doesn’t seem to work very well, if at all. Hence tools like Crittercism look really useful and you can track where the app crashed, get reports and fix the issue. It looks very similar to the Crashlytics tool (which was bought by Twitter recently). Also check out Crashlog made by Aussie developer Ivan Vanderbyl (and friend of ours!).

It was interesting to see that only 2/25 people were using crash reporting tools.

2. Google Analytics – Alwin Chin from Stampii

I thought this was a really good talk. Alwin discussed why they were tracking metrics, use of google analytics for web/mobile and creating custom charts. Stampii were inspired by geckoboard to create a real time dashboard for businesses, and created custom charts using the same technology which was HighCharts / JQuery.  Also some interesting discussion in the end on NFC vs Passbook vs Paywave (creditcard tap system) vs QR codes.

3. Release cohorts – Michael from Storyberg

Cohort analysis is something I’ve come across last year, where you track segments of people from when they sign up. Whereas Storyberg are looking to track users based on feature releases (i.e. release cohorts). Its aimed to be a better tool if you are using lean startup methodology. It does makes sense to be tracking based on feature releases.

At Native Tongue, we’re currently using Flurry and you can set milestones, so we can track if features are being used. I’m not sure if we do a feature release, if we can track the usage in an updated feature though.

Final notes

I got something out of each of these talks and I’m starting to see how different startups are using analytics. I think that analytics is really underrated & underutilised in startups. How can you measure progress if you are not using analytics? You need to be able to track progress, analyse the data and adjust accordingly.

The best thing is that we’re building up knowledge in the mobile & startup community. None of us profess to be experts, since the industry in Australia is fairly young. By sharing what we are doing and the latest things that we’re trying from practitioners in the field, we’ll learn from each other and grow stronger as a group. There’s strength in numbers!


Matt Ho

Streets is searching – Google street view

In a time long forgotten, men voyaged the earth without knowing when it would end. They did not know for sure what would lay next. Was the world round or flat? How far was the next mountain? How high was the sky? Did humans live on other parts of the world?

In search of these answers, they sailed the high seas, faced starvation, disease and stared death in the face. These brave souls combatted the desire to return home and brokered peace with humans in new places (and killed quite a few of these natives too). These men forged new paths, new societies, crossing cultural and physical boundaries and created new ones for generations to follow.

In the last 24hrs, the inhabitants of Australia have just moved into unforeseen terrority. Actually, it might be seen terrority. Google has introduced street view for Google maps for Australia, which has literally put Australia on the map. Street view allows you to see an actual address using real images. Instead of seeing a traditinoal 2D line representing a street, you can see bricks and mortar – and concrete, trees, cars and people! You see the same view as if you were standing there. It is quite amazing. The trippiest thing is that it allows you to walk up and down the street, and do a 360 degree panoramic spin. Check out the corner of George St & Bathurst St, one of the busiest intersections in the city.

I’ve used it before in New York and in San Fran, and its so handy. I was going to meet up with a friend in downtown San Fran near his work. Since I had never been there before, I had to look it up on a map. So I jumped onto Google street view and saw the actual building and the surroundings so I wouldn’t get lost. It blew me away with the accuracy and realism.

There is also plenty of advertising opportunites available as well with virtual tours, virtual advertising, ability to have specific ads for certain street addresses. People now are able to leave reviews of a restaurant, comments about a bar, etc…

There’s some more official info on it via Google’s Australia blog. It takes realism to a whole new level. However, it also takes stalking to a whole new level as well. Google’s politically correct line is that you are not seeing anything beyond what you would see if you were standing there yourself. It’s true. but its just so …… intrusive. Having the world at your fingertips and every location you would ever want.

I can just imagine a bank robber testifying in court saying how they used google street view to case a bank, study exit strategies, etc… Or potential terrorist targets being indentified.

On the brighter side, I also managed to follow the tour de france route along the Champ D Elysees, and had a look at the Arc D Triumph. Its still looks magnificent and brings back memories of when I stopped at the same traffic island and took a photo.

I’m out like regular street directories,