The SEO Challenge with Alan Byrne from Cogmotive (S2E11)

SEO challenge

In this podcast, we’re hailing from TechCity in London! We interview Alan Byrne, co-founder of Cogmotive. Alan is a Sydney transplant now living abroad in London. We’re super excited to interview Alan as he is also a moderator of the Sydney Startups Facebook Group. I found out that when we met up that he’s running a SaaS business, so we had to interview him for the podcast!

Cogmotive’s vision is to create tools to make SysAdmins and IT Managers’ lives simple – or at least simpler – by equipping them with the data they need while saving them time. Cogmotive is the leading global provider of enterprise level reporting and analytics applications for Office 365. They manage over 4 million seats & are used in 200+ countries.

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This Mobile Life Episode 2 – Part 2 With Jason Allan from Cammy

If you liked the first episode, then you’ll love This Mobile Life Episode 2! We continue our conversation with Jason Allan, digital marketing manager at Cammy with Part 2. Cammy allows you to monitor your home anywhere, anytime.

You might also notice our new podcast cover 🙂

This Mobile Life Episode 2Download from iTunes here.

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This Mobile Life, Episode 1 – Jason Allan, Digital Marketing Manager at Cammy

I’ve been working on a new project which is my new podcast “This Mobile Life”. It pays homage to one of my favourite podcasts which is “This American Life“.

The podcast is about two things:
1) Mobile apps
2) Being mobile – living & working remotely, mobile office.

This Mobile Life PodcastThe first episode is with Jason Allan, Digital Marketing Manager from CammyCammy allows you to monitor your home anywhere, anytime.

Jason and I discuss all things mobile. From mobile marketing, customer discovery, conversion funnel, marketing web vs mobile apps, and cross platform experience.

You can download it on iTunes here.

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Launch of the Australian Mobile Learning Machine

If Australia is to be competitive in the technology industry, we need to share more information and help each other. In the industry that we are in which is technology startups, there are a lot of conversations happening outside of where I live in Sydney, Australia. These are happening in the Bay area, Europe and Asia which we don’t have access to. Whether we are online or on mobile, we have to be able to compete against all comers in the digital age. In the face of global competition, Australian technology companies need to become world class. We need to be the best at what we do.

Whilst we have some density of tech startups where I work in Fishburners and around Ultimo, we still don’t have the density that exist in places like San Francisco. Rather than lament “oh we are missing out” or “we need to be over there to build a company”, we need to build more bridges amongst each other. We need to collaborate on best practices, the conversations that we are having, and what we are learning.

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Developing Australia’s fintech ecosystem at Tyro Payments

Earlier today I went on a tour of a new co-working space called Tyro FinTech Hub in the Sydney CBD. Its backed by Tyro Payments. Tyro is a startup but has since grown now to 200 staff.

They’ve moved into a new space with multiple levels. Its still under some construction, but I got a sneak peak at their office and what they are doing.

Here’s some office shots. They’re exclusive shots that I took on my visit from my exclusive iphone 6.

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Mobile Marketing Meetup – February

We had our third meetup for Mobile Marketing Meetup on “mobile analytics“. About 25 people came to our event at Fishburners, Sydney to hear from 3 talks on analytics. I’ve written a short summary and included the relevant links mentioned in the talks.

1. Crash reporting – Giovanni from WeSync

From the demo, it showed that iTunes crash reports doesn’t seem to work very well, if at all. Hence tools like Crittercism look really useful and you can track where the app crashed, get reports and fix the issue. It looks very similar to the Crashlytics tool (which was bought by Twitter recently). Also check out Crashlog made by Aussie developer Ivan Vanderbyl (and friend of ours!).

It was interesting to see that only 2/25 people were using crash reporting tools.

2. Google Analytics – Alwin Chin from Stampii

I thought this was a really good talk. Alwin discussed why they were tracking metrics, use of google analytics for web/mobile and creating custom charts. Stampii were inspired by geckoboard to create a real time dashboard for businesses, and created custom charts using the same technology which was HighCharts / JQuery.  Also some interesting discussion in the end on NFC vs Passbook vs Paywave (creditcard tap system) vs QR codes.

3. Release cohorts – Michael from Storyberg

Cohort analysis is something I’ve come across last year, where you track segments of people from when they sign up. Whereas Storyberg are looking to track users based on feature releases (i.e. release cohorts). Its aimed to be a better tool if you are using lean startup methodology. It does makes sense to be tracking based on feature releases.

At Native Tongue, we’re currently using Flurry and you can set milestones, so we can track if features are being used. I’m not sure if we do a feature release, if we can track the usage in an updated feature though.

Final notes

I got something out of each of these talks and I’m starting to see how different startups are using analytics. I think that analytics is really underrated & underutilised in startups. How can you measure progress if you are not using analytics? You need to be able to track progress, analyse the data and adjust accordingly.

The best thing is that we’re building up knowledge in the mobile & startup community. None of us profess to be experts, since the industry in Australia is fairly young. By sharing what we are doing and the latest things that we’re trying from practitioners in the field, we’ll learn from each other and grow stronger as a group. There’s strength in numbers!


Matt Ho