In season 1, Episode 8 of This Mobile Life we speak to Dain Hedgpeth, founder of Skater. Skater is a mobile game with real skate spots, real skating feel, real gear. We chat about faster iTunes approval times for iPhone/iPad apps. We have both noticed the speed has been improving and some apps are being approved in 24 hours.
We discuss why this has happened and the impact for app developers. Dain is a good friend of ours and we always have great in depth discussions about app marketing. We sat next to Dain for about a year in the same co-working space, Fishburners.
Here’s a sweet preview of the Skater game.
Skater is an award winning game. Check out the list of awards they have won or nominated for.
- Nominee – Mobile Game of the Year 2015, IGN
- Winner – Breakout Game of 2015, Ind13 Magazine
- Nominee – Best Sports Game 2015, Pocket Gamer
- Winner – Pocket Gamer Bronze Award
Most recently, Skater was on iOS #1 paid sports game in the US, #8 highest grossing sports game & #11 app on the whole store. Dain also had his biggest week recently, making 6 figures in sales last week. Crushing it!
This is a screen grab I took of the top sports games from the US store. Its currently #4 top paid sports app.
We’re really happy for Dain and the Skater team. I can honestly telling you that he’s been grinding away for 3 years making the game. I sat next to him and he was really intensely focused on it.
Listen to the Podcast on Faster iTunes Approval Times
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Average app review times
Here’s some sources of data to show that there are faster iTunes approval times. The website App Review Times crowdsources data from app developers. You simply post to twitter the app review time and one of these hashtags:
iOS apps (iPhone/iPad): #iosreviewtimes
Mac apps: #macreviewtimes
Here’s an example from Ali Halabi below.
Last App Store review for Volt 3.0 https://t.co/9ax97jEusw took 3 days. #iosreviewtimes
— Ali Halabi (@xalihalabi) June 1, 2016
As you can see in this graph, the app review times are dropping to 1-2 days.
Based on 248 reviews in the last 14 days, the average is 2 days. It has been 1.2 days when I checked it a few weeks ago now its going back up. As you can see from the data, it confirms that there are faster iTunes approval times.
Apple hasn’t yet made any announcements yet. As you can see here, their graph still shows 5 days. It does say that 99% of apps are being approved in 5 days.