This is the final episode of Season 2 of This Mobile Life! We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. He’s the “mercenary of the download”. Gabriel has written the first book on ASO, courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include Tinder, EA Games, Redbull and Xerox. He also has a podcast on ASO!
Category Archives: mobile
Partnerships are about relationships with Jordan Sim, BigCommerce (S2E9)
I chat with Jordan Sim, Group Product Manager at BigCommerce. He focuses on enabling and implementing strategic business development partnerships with the BigCommerce product. Jordan oversees two areas – order fulfilment and shipping logistics.
He’s launched and managed product integrations with Intuit Quickbooks, Alibaba, and led the transition of MagentoGo & eBay Prostore clients to BigCommerce.
Facebook marketplaces mobile app teardown
Last week Facebook announced Marketplaces. It enables users to buy and sell within Facebook. Its more like list items and make offers on items. Facebook has had Buy & Sell groups previously. I’m a member of several Buy & Sell groups, but not really an active member. I do use Facebook groups a lot as I’m a moderator of the Sydney Startups Facebook group.
Facebook Marketplaces is going head to head with Craigslist, Gumtree and eBay. It claims that it has 450mil MAU (monthly active users) for buy & sell groups. That’s huge. I’m curious how they calculate that. Given that I’m a member of several groups, I might view an update in my feed. But it doesn’t mean that I’ve engaged with it.
A podcast about podcasts – This Mobile Life (S2E2) Show Notes
This episode is a podcast about podcasts! I describe the journey of making a podcast. Also the latest in mobile audio world. There’s a discussion about Soundcloud, Spotify and Amazon’s foray into podcasts with Channels.
Mobile video audiences shift to social networks
We chat with Jamie Andrei from Flying Machine Films in our season 2 opener! We discuss how mobile video and web video audiences are changing. 60% of YouTube’s audience is on mobile. Audiences & brands are starting to shift to Facebook, Snapchat, Instagram video. We chat about the comeback of portrait on mobile video. We rant about how news websites needs to change. There’s also plenty of opportunities for 360 degree video.
Fun weekend with Google Instant Apps & Fitbit – This Mobile Life (S1E11)
Hey everyone. Here are the notes from This Mobile Life podcast episode
11. I had Ping Wang as a guest on the podcast.
We had a fun weekend and discussed Pokemon Go, Fitbit, Røde NT mic and Google Instant apps. We kept coming back to thinking about products and marketing!
Nerding out on Pokemon Go – This Mobile Life Podcast S1E12
This is the final episode of This Mobile Life for Season 1! I was chatting to my brother Raymond Ho about Pokemon Go over dinner. So I decided to pause the conversation, finish dinner and record our conversation as a podcast. Its titled “Nerding Out On Pokemon Go” which was the sentence uttered by my brother after we finished recording! We recorded a 35 min in-depth chat about how the game has evolved after 1 week. He’s been playing Pokemon since the Gameboy & Nintendo DS days.
Agile toolkit for product teams – Podcast Show Notes S1E9
In Season 1 Episode 9 of This Mobile Life, I sit down with my good friend Alwin Chin. The topic we discussed was “The Agile Toolkit For Product Teams”.
Alwin Chin is a Start-up Entrepreneur, Software Engineer/Architect with a passion to see IT craftsmanship come to life in the business world. A true technical specialist with numerous years of experience in Web technologies and eCommerce applications development. Alwin loves not just technology, but Agile processes and methodologies like Scrum, XP and KANBAN bringing together teams for a common good. He has experience working at Macquarie Bank, NBN, Transport NSW and as the founder of the startup Stampii.
We discuss the following on the podcast:
- Background of agile software development
- Agile process – standups, retros, estimating, showcases
- Agile, scrum, or lean?
- How to manage a software team
- Can agile work with mobile apps?
- Can non-tech people hire developers effectively?
- Do 10x developers exist?
- Working with a remote development team