Advanced Online Marketing Training course talk preview

Really looking forward to speaking at this event tomorrow called “Advanced Online Marketing Training Course”. Check it out here. There’ll be 6 speakers tomorrow, who are good contacts in the Online Marketing industry which I have a lot of respect for. Many of whom I met at the Sydney SEO meetup and are experts in the industry. The course is organised by James Norquay of Prosperity Media.

I’ll be speaking on “Advanced App Store Optimisation Tips And Tactics”, one of my favourite topics. I’ve spoken about this topic before at Product Camp in 2012 and Sydney SEO meetup in 2013. The world of mobile / technology keeps changing so I had to update it for iOS7. I had actually presented previously as iOS6 was coming out, and had to update the slides for iOS6. In addition, I added some new examples and new developments as well to keep it relevant.

I’ll be covering the following areas:

  1. App icons
  2. App Store images
  3. App Store Description
  4. Reviews & Ratings
  5. App store assets
  6. Analytics
  7. Translating your app
  8. Getting PR

When I have finished the talk, I’ll post the slides in a new blog post.

In the meantime, here’s a sneak peak at the updated slides:

App Store Search Breakdown

App Store Search Breakdown

Keyword optimisation using App Annie

Keyword optimisation using App Annie

I’ll also be speaking in two weeks for Founder’s Institute (FI) Sydney on a panel for “Branding and marketing”. I’m a mentor for this semester’s FI.

I’m out like the World Cup,

Matt Ho

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