HTC Magic Google Android Phone – in Australia?

If you have been following me on Twitter, you can probably tell that I’m very excited about the next release of Google’s Android Phone. It’s called the G2 and will be exclusively distributed by Vodaphone. 

Check out this video. It shows off the qwerty keyboard with predictive text and corrective text. 

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The release date is 1 May 2009  for the UK and they are accepting orders for it now. There’s been a lot of chatter about it on blogs, tech and gadget websites, and video demo’s are popping up everywhere on youtube, vidder, etc…

Why am I excited about the Android? Because the platform is opensource so it opens up to the possibility of more applications. And you know developers can come up with some crazy apps! It will be superior to the iphone. 

At the moment, the release date is set for the following countries and this is what they are getting:

UK – White version

Germany – black version

Italy – black and white version (why?!!!)

Spain – white version

HTC Magic - Google Android phone

HTC Magic - Google Android phone

The obvious question is – when will it be released in Australia?  There are no plans at the moment. I couldn’t find anything on the internet. Why am I not suprised? I checked the vodaphone website in Australia, they don’t even list HTC phones on there!! Optus is still flogging off the G1 (first version) aka the HTC Dream. According to ZDNeT:

“As with the Dream, HTC will be announcing the Magic for different countries only after it has secured operator partnerships. Vodafone will be selling it in Europe but there have been no announcements for Australia yet.”


I’m out like the G1, 

Matt Ho

Vodaphone Mobile Advertising Breakfast – mmmm free food

I went to the Vodaphone Mobile Advertising breakfast last Wednesday. It was sponsored by B&T, and was mostly about Vodaphone’s offerings in the mobile advertising world. So the seminar was more about educating the market about the advertising opportunities available through Vodaphone. The market in Australia is immature, as it has only been around for like 12 months, whereas overseas they have been doing mobile advertising for 2years at least.

Most of the people in attendance were from ad agencies, experiential advertising agencies and people in the mobile field. They spoke about opportunies to advertise through the Vodaphone Live portal (which can be accessed through most phones on the Voda network). I believe it is similar to the Optus Zoo online portal.

Different options available to advertisers include:

– banner advertising through the portal which take up 20% of the screen.
– MMS / SMS sends (2million phones can recieve MMS and all phones on network can recieve SMS). Incidentally 70% of phones are bluetooth enabled across all networks.
– advertising in voda booklets found in mobile stores
– LBS: Location Based Sends

They also went through some case studies of clients that have advertised through them like 20th Century Fox and the new reformulated disgusting Wolfmother drink.

The majority of Voda’s customer base is young (50% + under 35 years old), so it suits certain products better like energy drinks or movies. You can actually send up to 15 seconds worth of movie footage via MMS.

Typical advertising packages cost about $35ks which include 4 templates, mockups. They also have a package for SME’s at 10K, which is pretty good value. Much like email marketing, marketer’s need to bring their own databaes to send out to.  

Although, the seminar as a whole was a bit cheesy and the breakfast wasn’t that great (wafer like bacon), it was still beneficial for me to get out and meet people in the industry, and to learn more about the world of mobiles. I actually asked the second question during Q&A time about QR codes (Quick response) codes, to which the presenter was a bit hesistant to answer .

QR codes are essentially bar codes which contain a lot of information like website details, numbers, or whatever you would like to put on them. They have become popularised by the japanese who now use them for advertising as phones can now decode these barcodes. They are used to bring 2D objects into the online realm by directing people to websites or to gain further information. Recently Telstra has brought them into the market place and I asked whether Vodaphone was going to look at them too. The answer was yes, but a bit of a convoluted, confusing answer.

I’m out like wafer bacon,

Matt Ho.