It’s the ADMA forum. ADMA stands for Australian Direct Marketing Association. It’s the premier body for Direct Marketing. Its not the main marketing body, which is AMI (Australian Marketing Institution). So what is direct marketing? It encompasses things like flyers, brochures, emails. Its marketing that is visible and direct to a specific consumer. Contrast this with tv or radio ad which is targeted at a general audience, or a bill board advertising which is to the whole world.

Its being held for the next 3 days (Wednesday 25 June 2008 – Friday 27 June 2008) at the Darling Harbour exhibition centre. And guess what folks, its free!! Check out the words from the website:

“Australia’s most innovative marketing and direct marketing suppliers are lining up to meet you at ADMA Forum 2008. From printers and mailhouses to digital & mobile marketing agencies, ADMA Forum boasts over 100 exhibitors who will be on hand to show you the new solutions they’ve found to help you make greater connections with more and more customers.

Also on offer, and not to be missed, are the FREE seminars within the exhibition hall, given by industry leaders, on the hottest topics at latest techniques. For more information on the free seminar programme and what else you can see and do at the ADMA Forum Exhibition, visit the ‘FREE Seminar Programme’ link above.”

Exhibition Opening Hours:
Wednesday 25 June 10.00am – 5.00pm
Thursday 26 June 10.00am – 6.30pm
Friday 27 June 10.00am – 4.00pm

I’m thinking about going on the Thursday or Friday during my lunch break. If anyone is interested, please let me know.

Also, I posted recently about the UTS public lecture on emerging media. I wasn’t able to attend but I found the next best thing! There’s a digital recording and white paper which can be found here. Only in the digital world!

On somewhat related note, I got accepted into a post grad marketing course @ UTS. Its part time, and there’s 4 subjects to complete. I’m on my way to becoming a fully fledged marketer!

I’m out like free exhibitions,

Matt