Tag Archives: traffic

How to get traffic to your website and convert visitors

I attended the China Australia Millennial Project (CAMP) conference which brings together 130 innovators from China and Australia. I was sponsored to attend the conference as the lead delegate for the University of Technology Sydney (UTS).

One of the days at the conference was set aside as an UnConference where the participants got to speak and teach the other attendees. This session was facilitated by PeerAcademy. I was asked by the CAMP organisers to give 3 talks, with 2 of them being an introduction to online marketing. I gave a talk on the topic which I thought be of most help to the other delegates:

“How to get traffic to your website and convert visitors”.

Here’s the video of the talk on YouTube and the slides below

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MC Hammer is driving incredible traffic to my blog
mc-hammer-post1

Blog Stats in the last 14 days

What is going on with my blog traffic ? I had 158 hits today and I’m averaging close to 130 hits a day in the last 5 days. And its all coming from the following search terms:

  • mc hammer
  • mc hammer pants
  • m c hammer
  • mc hammer cant touch this
  • balloon pants

Obviously there is something going on with MC Hammer. I normally get like 10 – 50 hits a day, averaging like 30 hits daily. I’ve hit on something which I need to investigate. My most popular blog post is “MC Yammer: can’t touch this” with 500+ hits. It was actually was about Yammer, a software as a service that we use at work. It’s not about MC Hammer, though I saw the marketing connection with the name Yammer/Hammer. I started calling myself MC Yammer at work as a joke. I also posted up a lot of pictures of MC Hammer.

It’s clear to me that a) MC Hammer is a popular search term and b) My blog is getting a lot of traffic from using that keyword tag and c) MC Hammer must be back!!!!!!!!

MC Hammer & Dancejam

If you didn’t know already (Australian readers probably don’t), MC Hammer has a popular social networking site called dancejam. I first heard about it through Tech Crunch, because Michael Arrington the editor is one of the investors and he blogged about it.

Dancejam reminds me of So You Think You Can Dance (SYTYCD) meets Youtube. People post up videos about  dancing, lessons, and their latest moves. it’s categorised into different styles for breaking, salsa, etc.. But the coolest feature is the dance off tournament style videos. MC Hammer chooses a style (e.g. popping, a style of breakdancing) and people face off against each other and users vote for the best. Its elimination style, so the winners proceed to the next round and eventually a winner is found.

I have to admit I don’t know any more about this website and will have to look into it. It’s clear to me that dance must also be huge now because of SYTYCD. It’s brought dance back into the mainstream and pique a lot of people’s interest. If you want to know more about the history of dancejam, read this. MC Hammer is also a huge star on twitter and uses it to tweet about latest videos and tournaments. He’s got 144,000 followers on twitter and clearly is one of the most popular tweeters out there. I think only Obama, Stephen Fry, and Chris Brogan have more followers.

I’m out like balloon pants!

Matthew Ho aka MC Yammer