Create a blueprint with wireframes – interview with Jenny Hsu

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Here are the highlights of my discussion with Jenny Hsu, Business Analyst at GPY&R, about wireframes. A wireframe for apps is like the blueprint to building a house. In this interview, Jenny walks us through the process of starting a product, then creating its blueprint through wireframing.

This interview also showed a good comparison of working with the waterfall model versus working with the Agile method as mentioned in our last podcast, episode 9*.

Jenny and I worked at the same time for Asia Pacific Digital Group (formerly called Next Digital). She has been instrumental in the development of many products, including OfficeMax, Jenny Craig and White Lady Funerals.
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What’s the best advice you’ve gotten as a product manager?

I was reading this thread on Quora on “What’s the best advice you’ve gotten as a product manager?”. I came across this epic answer which I can relate to. I’ve embedded the advice in full. Its from Varun Singh, PM @ Facebook. He offers 3 pieces of advice. I particularly like the first one which is about product backlog. A backlog is like a to-do list of user stories – things we may do in the future.

The key takeaway from me is that the backlog is based on historical information. It can often be a blackhole where things go in. We dig around there looking for what to build for the next few months. It also takes a lot of mental capacity to look at it and to see the list continue to grow over time. You can waste a lot of time ordering and sorting your product backlog. Whilst it is important to update it regularly to groom your backlog, you must recognise that the product backlog was created at a specific point in time when we had information that was considered current. With new insights & customer feedback, a product manager needs to have the ability to react quickly and be flexible.

I also like his two other pieces of advice which I’ve had to deal with on a regular basis. Deciding what not to build and understanding the wrong reasons to build is critical.

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