Great products have restraint

One of the biggest challenges I’ve faced in building products is the exercise of restraint. The other day I started using a new product which was an early version available to the public and I thought “wow this is really good”. Someone has made a conscious decision as to what to include and what to exclude. This is product restraint.

Other times, I’ll start using a product and think “this is really confusing! I can’t figure out what to do”. I have to jump through a lot of hoops. They’ve added too many features to the product.

A challenge that all product creators would have come across is figuring what to put into the product. Product management is about building the right thing at the right time. This is incredibly hard to do. An art and a science.

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