inspiredworlds.com » Malmo IKEA http://inspiredworlds.com Where the worlds of Digital and Business collide. Sat, 17 Jul 2010 12:39:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 Great little facebook campaign http://inspiredworlds.com/2009/12/07/great-little-facebook-campaign/ http://inspiredworlds.com/2009/12/07/great-little-facebook-campaign/#comments Sun, 06 Dec 2009 22:32:01 +0000 Matthew Ho http://inspiredworlds.com/?p=797 I came across this via a colleague. Check out this simple little idea to promote the new IKEA store in Malmo, Sweden. You probably can’t do it now due to the Terms & Conditions changes (see Westfields campaign) as it gets into people’s news feeds and status. Although I would think it was ok and also had a huge viral element to it as well.

They were able to create an interactive campaign and a live photo album. Watch it!

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