4 speaking tips at events

I’ve always found waiting for flights is a good way to blog and kill some time. Right now, I’ve parked myself in a cafe in Heathrow airport sipping on a carrot & apple juice. No better time to blog!

I’m going to be speaking at an event on the topic of “The Future of Product Management” on Wednesday, 1 February 2016. You can RSVP to the event here. The event is run by AcademyXi who’s vision is to change the world by educating the next wave of digital change-makers. They are running a series of events in 2017 on the future of UX (user experience), service design, augmented reality and my favourite topic product management.

I’d like to see more people speak at events so thought I’d share some tips in the lead up to the event. I don’t consider myself an amazing oratory speaker. Its simply something I started doing a few years back. There are a few things I learned along the way and would like to share with you. I’ve used some recent examples leading up to The Future of Product Management event.

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How Do I Reach My Customers On Mobile Presentation

I presented at the inaugural Sydney Mobile Marketing meetup on 26 March 2015. It was a lot of fun. I spoke about our journey and how we got to 500k users.

I met lots of great folks interested in mobile. I ran a similar meetup a few years ago, and we could regularly pull 10 – 25 people. But this new meetup which was the first one had 90 people registered and about 50 turning up. It just shows the level of interest and awareness about mobile now.

Here are the slides from the presentation. Enjoy!

Speaking at Sydney Mobile Marketing Meetup

Hi folks,

Its a sunny day in Sydney today. Sunlight is streaming through my work office and its nice outside at 24 degrees. I’m looking forward to speaking tonight at the Sydney Mobile Marketing Meetup.Its run by a good buddy of mine Michael Correa of PocketMath.

The topic is “How do I reach my customers on mobile? What does all the new technology mean?”

I’ll be covering the following:

  1. The differences between mobile apps & web
  2. How we got to 500,000 users
  3. App Store Optimisation tips & tactics
  4. Mobile Analytics

There’s close to 100 people registered already. Its the first event being run and should be awesome! Dale Carr from mobile advertising network LeadBolt will also be speaking.

The event is at Xpand Event Space which is located next to Sydney Theatre on Hickson Rd. It starts at 6.30pm.

RSVP here

Hope to see you there!

If you have specific needs around mobile app marketing, I also offer consulting services. Please contact me here.

How to post an event on Linkedin & Eventbrite

Linkedin is being used a lot more these days for networking amongst professionals. Increasingly, more discussions, groups, and job opportunities are popping up on there too. We are also seeing a lot more events being posted onto Linkedin, to take advantage of the social networks that people have.

I’ve made a slidedeck of how to post an event on Linkedin. It’s actually quite easy, though a lot of people are unsure how to do it. There’s a Q&A on the Linkedin website, but not a step by step guide with pictures. So I did one =)

Check it!

I also included some slides at the end for eventbrite. Eventbrite is being used a lot more now to manage registrations for events. The way it works is that they take a slice of the ticketing fees. If your event is free, then using it is free too. So they work on a commission basis. It’s really cool and simple to do up as well. 

Some great features of eventbrite:

– Print out a list of the attendees

– accepts payment via paypal (no need for you to create anythign in the backend)

– ability for attendee to print out tickets

– there’s a barcode on the event ticket, and if you use a web cam, it acts as a scanner!

– listing of all events for cities, upcoming. You can also tell it to publish in search engines

– listing of all attendees on the registration website

Overrall, Eventbrite is great especially for small time promoters, non profit organisations as it gives them the infrastructure to manage ticketing and its looks very pro. Plus its very simple to use. In my slides, I’ve done a demo to show you how easy it is to do.

The best thing is that these tools are free. 

I’m out like ticketmaster!

Matthew Ho