We chat to Iz El-Bahnasy, founder of Gather for Season 2 Episode 5 (S2E5) for This Mobile Life podcast.  Gather is a Shopify app that boosts lead generation capabilities for eCommerce merchants. Iz also is the founder of Sourcecraft, which helps clients build new custom web and mobile application. He manages to juggle this with running the Product Hunt Meetup in Sydney as well. In this podcast, we discuss the benefits of piggybacking on top of another platform.

Gather is a Software As A Service (SaaS) app. It is a Shopify app for eCommerce merchants. We chat about why channel partners are important for Gather. These insights could apply to any business building on iTunes app store, Google Play, or 3rd party ecosystem. We also go into detail about conversions funnels and how Gather helps with this.

Specifically we cover:

• The razor sharp focus you need as a startup
• Why he is piggybacking on Shopify ecosystem
• Building an app as a solo founder
• Importance on providing great customer service
• How exit intent prompts & referrals can increase conversions

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Stay tuned for Part 2 on Business Model Canvas and Behaviour Design. It will be available in S2E6!

SHOW NOTES

Gather: apps.shopify.com/gather
Sourcecraft: www.sourcecraft.co
Product Hunt: www.meetup.com/Product-Hunt-Sydney
Haha – Send Infectious Laughter: hahamobileapp.com
SumoMe: sumome.com
Pirate Metrics: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version