We need to give our organisations and teams a mission. Not just any mission. A mission that that they want to pursue with a passion. With an enthusiasm that makes them want to wake up everyday to come to work to tackle a huge problem.
We have to pick the right missions to pursue. We have to be bold in our choices. This is because people want to join causes they believe in. Your team needs to understand why this is an important problem to solve and the opportunity it presents if it is solved.