inspiredworlds.com

This is a cool upcoming doco about Air Force 1′s, probably the most famous sneaker out there, along with Chuck Taylors, Jordans, Nike Air Max and Tigers!

I must admit I have a pair of Cloverdale Park 25th Anniversary Edition Air Force 1′s. They are actually a bit tight, making them a bit uncomfortable and they are kinda heavy. But that’s more a sizing issue as they only had limited sizes when I bought them at the Nike Factory.

There’s a lot of documentaries about Nike Air Force 1. This particular documentary is part of WBF (World Basketball Festival) in New York which is sponsored by Nike. This looks like an awesome 4 days of celebrating the best sport in the world (MMA/UFC is second).

Nike also created this series of online docos called 1Love, which highlights the 5 boroughs in New York (Brooklyn, Queens, Staten Island, Bronx, Manhattan). They also have a video for Harlem, but I don’t think Harlem is a borough, and there’s no video for Manhattan. But enjoy nonetheless!

If you want to check more video’s look here:

Air Force 1, Part 1
Air Force 1, part 2
Top 100 Air Force 1 (Prolly my most favourite video, especially part 2)

I will never understand why people do sports like this….it must the rush, the adrenalin, overcoming your fears and the risk involved. I cringed when I saw some of those injuries.

Anyhow, this is pure co-incidence – but at work we did a creative exercise where we created online display ads for a fictious energy drink, Fuqu. Then I came across the new Redbull website. I really like what Redbull is doing with its video content. They are positioning it with an adventure / extreme sport image. Redbull is associated with skateboarding, BMX riding, flying planes etc… It’s very cool.

I don’t really drink redbull these days (as they are bad for your health!). However, their videos are very slick and their marketing strategy is very good, particularly with social media. Check out their facebook page and integration with twitter. Redbull sponsored athletes provide Twitter updates and the feed is aggregated onto the facebook page.

I’m out like major wipeouts,

Matt

NRL has started and is now in round 2, and the AFL is about to kick off. What better way than to show case both season launch ads. Now I’m not an AFL fan, other than a Sydney Swans supporter by virtue of being from Sydney. However, I do  think that the AFL ad is better. C’mon NRL, step yo game up!

AFL Season Launch Ad 

[youtube=http://www.youtube.com/watch?v=5oxpyRreruU]

NRL Season Launch Ad 

[youtube=http://www.youtube.com/watch?v=jgxGWvaPz6w]

I’m out like the offseason, 

Matthew Ho