Starting a new on demand service – Interview with Ilter Dumduz, Blys

I spoke with Ilter Dumduz, co-founder of Blys for Episode 7 of This Mobile Life. Ilter formerly worked with Freelancer.com, Domain.com.au and Glamcorner. Blys provides on demand mobile massage service in Sydney. Blys is very new and was launched in March 2016.

Building an on-demand service business

What was very interesting with this interview is that we get a glimpse of how someone who has extensive knowledge of on demand services, marketplaces, and eCommerce products applies this knowledge into a new business. Ilter shares how to take care of both the customer and provider sides of a business.

Below are highlights of the interview. If you’d like to listen to the full podcast, you can find it here.

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A painted picture, a story to tell for your product

Great artists have the ability to paint a picture. They can vividly tell a story which inspire us. Whether its through words, music, design or art. You can see it. You feel it in your bones. You believe it.

Painted picture

They persuade you with their passion and artistry. The artist takes you on a journey, moving you from scene to scene. They move you from one emotional state to another.

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The One Metric That Matters

What I recommend is picking ONE METRIC. Why? According to Ilter Dumduz from Blys, it brings FOCUS. Yes, the all caps means I’m shouting at you over the internet. Blys chooses to track bookings. When Ilter was at Freelancer, a marketplace to hire freelancers they tracked jobs posted. This was relevant to their business. They would know that the more jobs posted would drive supply to fulfil those jobs. Its the lifeblood of a marketplace business for connecting those looking for freelancers and those who could supply the freelancing skills.

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Why leading vs lagging metrics matter

There are a ton of metrics you can measure in your product. You can measure traffic, active users, conversions, signups, churn, MRR (monthly recurring revenue), NPS (net promoter score). Or perhaps its social shares, K Factor, bounce rates, cost per acquisition, lifetime value, and contact rate. There’s a metric available for every aspect of your business. In this blog post I’ll highlight why its important to know the difference between leading vs lagging metrics.

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Inevitability of Mobile

I have always been fascinated with all things tech. Through the years I have been naturally finding my way into the mobile industry. Or did it find me? It used to be that mobile assisted us with calls. Then we added some personal features like playing 2D monochrome games such as Snake, calendars, taking photos and storing our precious, precious Mp3 music files. It widened its reach when it connected to the internet and then came the rise of the app store as a distribution platform. The inevitability of mobile is in our face (literally). It is now a go-to staple for our practical daily needs.

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Restraint Makes Better Apps – This Mobile Life S01E06 Show Notes

Restraint Makes Better Apps_S1E6 Notes

In episode 6 of This Mobile Life podcast, I discuss how the exercise of restraint makes better apps. It is one of those things that makers of digital products tend to overlook. This is not usually included in the checklist of priorities. In fact, we’re trying to cram as many features as possible into a product!

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Great products have restraint

One of the biggest challenges I’ve faced in building products is the exercise of restraint. The other day I started using a new product which was an early version available to the public and I thought “wow this is really good”. Someone has made a conscious decision as to what to include and what to exclude. This is product restraint.

Other times, I’ll start using a product and think “this is really confusing! I can’t figure out what to do”. I have to jump through a lot of hoops. They’ve added too many features to the product.

A challenge that all product creators would have come across is figuring what to put into the product. Product management is about building the right thing at the right time. This is incredibly hard to do. An art and a science.

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