Shipping faster with a pattern library – This Mobile Life (S2E3)

Shipping Faster With Pattern Libraries S2E3I chat to my good friend Anthony Cole. Anthony is a product developer with a background in wordpress and frontend development. Originally hailing from Silicon Valley and via NZ, Anthony works in Melbourne for startup Lexer.io. He shares insights on why you should use a pattern library.

A pattern library is a set of components that you can reuse for common design problems. It also defines the interactions of components. By using a pattern library, it allows teams to focus on the bigger customer problems. Ultimately, it helps you ship products faster.

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Create a blueprint with wireframes – interview with Jenny Hsu

wireframe_small
Here are the highlights of my discussion with Jenny Hsu, Business Analyst at GPY&R, about wireframes. A wireframe for apps is like the blueprint to building a house. In this interview, Jenny walks us through the process of starting a product, then creating its blueprint through wireframing.

This interview also showed a good comparison of working with the waterfall model versus working with the Agile method as mentioned in our last podcast, episode 9*.

Jenny and I worked at the same time for Asia Pacific Digital Group (formerly called Next Digital). She has been instrumental in the development of many products, including OfficeMax, Jenny Craig and White Lady Funerals.
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Create a blueprint with wireframes – This Mobile Life Season 1 Episode 10

Create a blueprint with wireframesWe have a new podcast episode for This Mobile Life! Season 1 Episode 10 (S1E10) is on “Create a blueprint with wireframes”. Its an in-depth chat on why we use wireframes and write requirements. We also discuss how we do it. I interview my good friend Jenny Hsu, business analyst from GPY&R.

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Starting a new on demand service – Interview with Ilter Dumduz, Blys

I spoke with Ilter Dumduz, co-founder of Blys for Episode 7 of This Mobile Life. Ilter formerly worked with Freelancer.com, Domain.com.au and Glamcorner. Blys provides on demand mobile massage service in Sydney. Blys is very new and was launched in March 2016.

Building an on-demand service business

What was very interesting with this interview is that we get a glimpse of how someone who has extensive knowledge of on demand services, marketplaces, and eCommerce products applies this knowledge into a new business. Ilter shares how to take care of both the customer and provider sides of a business.

Below are highlights of the interview. If you’d like to listen to the full podcast, you can find it here.

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A painted picture, a story to tell for your product

Great artists have the ability to paint a picture. They can vividly tell a story which inspire us. Whether its through words, music, design or art. You can see it. You feel it in your bones. You believe it.

Painted picture

They persuade you with their passion and artistry. The artist takes you on a journey, moving you from scene to scene. They move you from one emotional state to another.

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The One Metric That Matters

What I recommend is picking ONE METRIC. Why? According to Ilter Dumduz from Blys, it brings FOCUS. Yes, the all caps means I’m shouting at you over the internet. Blys chooses to track bookings. When Ilter was at Freelancer, a marketplace to hire freelancers they tracked jobs posted. This was relevant to their business. They would know that the more jobs posted would drive supply to fulfil those jobs. Its the lifeblood of a marketplace business for connecting those looking for freelancers and those who could supply the freelancing skills.

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Why leading vs lagging metrics matter

There are a ton of metrics you can measure in your product. You can measure traffic, active users, conversions, signups, churn, MRR (monthly recurring revenue), NPS (net promoter score). Or perhaps its social shares, K Factor, bounce rates, cost per acquisition, lifetime value, and contact rate. There’s a metric available for every aspect of your business. In this blog post I’ll highlight why its important to know the difference between leading vs lagging metrics.

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