Why leading vs lagging metrics matter

There are a ton of metrics you can measure in your product. You can measure traffic, active users, conversions, signups, churn, MRR (monthly recurring revenue), NPS (net promoter score). Or perhaps its social shares, K Factor, bounce rates, cost per acquisition, lifetime value, and contact rate. There’s a metric available for every aspect of your business. In this blog post I’ll highlight why its important to know the difference between leading vs lagging metrics.

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Inevitability of Mobile

I have always been fascinated with all things tech. Through the years I have been naturally finding my way into the mobile industry. Or did it find me? It used to be that mobile assisted us with calls. Then we added some personal features like playing 2D monochrome games such as Snake, calendars, taking photos and storing our precious, precious Mp3 music files. It widened its reach when it connected to the internet and then came the rise of the app store as a distribution platform. The inevitability of mobile is in our face (literally). It is now a go-to staple for our practical daily needs.

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Marketing Mobile Games – This Mobile Life S01E05 Show Notes

Our first podcast interview for 2016! In episode 5 of This Mobile Life we discuss marketing mobile games with Justin Carroll from Monastery. Justin is known for building loyal audiences for mobile games. He has worked on brands such as Call of Duty, Mortal Combat X, Guitar Hero, Avengers, Lep’s World and more. He is based in Pennsylvania, USA.

Marketing Mobile Games, This Mobile Life S01E05

Marketing Mobile Games, This Mobile Life S01E05

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Cross platform user experience – creating a connected experience

Hey everyone, welcome to 2016! New year, new blog post. I will write a blog post later with some thoughts on resolutions and goals for 2016. For now, I’ve had some thoughts brewing in my head in the past few weeks. I’ll be writing a series of blog posts about some of my latest thinking starting with this post on cross platform user experience.

There’s been a lot of talk in the past few years about the “Year of the Mobile”. This has been happening since 2010 when I first heard this phrase. We’ve already surpassed that. Mobile is already ubiquitous in our lives.

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API First Approach with Raymond Ho – This Mobile Life [Episode 4]

I really enjoyed this podcast interview with Raymond Ho, my brother who’s a web/mobile developer. You’ll get a sense for what we talk about at the dinner table 🙂

With my podcast, I’ve wanted to capture these conversations I have with people – friends, family, people in the industry and expose that to the world. This is the stuff we talk about all the time!

This Mobile Life, Episode 4, API First Approach

This Mobile Life, Episode 4, API First Approach

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This Mobile Life, Episode 3 – Chhai Thach from Go Reception

In the third episode of “This Mobile Life”, we chat to Chhai Thach, Co-Founder at Go Reception. GoReception is a visitor management system available on iPad and on the web.

We discuss how Chhai came up with the idea of Go Reception, customer success, and the impact of software as a service on enterprises. We also chat about how Chhai thinks about product and the challenge of focus. Go Reception is a product that has global sales with customers including MacDonalds, Coca-Cola, Rackspace, and Sydney Airport. It is a mobile/web app, available on the iTunes store.

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This Mobile Life Episode 2 – Part 2 With Jason Allan from Cammy

If you liked the first episode, then you’ll love This Mobile Life Episode 2! We continue our conversation with Jason Allan, digital marketing manager at Cammy with Part 2. Cammy allows you to monitor your home anywhere, anytime.

You might also notice our new podcast cover 🙂

This Mobile Life Episode 2Download from iTunes here.

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This Mobile Life, Episode 1 – Jason Allan, Digital Marketing Manager at Cammy

I’ve been working on a new project which is my new podcast “This Mobile Life”. It pays homage to one of my favourite podcasts which is “This American Life“.

The podcast is about two things:
1) Mobile apps
2) Being mobile – living & working remotely, mobile office.

This Mobile Life PodcastThe first episode is with Jason Allan, Digital Marketing Manager from CammyCammy allows you to monitor your home anywhere, anytime.

Jason and I discuss all things mobile. From mobile marketing, customer discovery, conversion funnel, marketing web vs mobile apps, and cross platform experience.

You can download it on iTunes here.

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