Thoughts on the mobile web
I’ve just spent the majority of my afternoon playing games on my iPhone and iPad. Luckily, I can say its for work =)
Its about attention
As a mobile app development company we need to test the latest apps and learn from the best of what is out there. In terms of attention span, playing games on my iPad and iPhone is incredibly addictive. I’ve just spent over an hour playing Tower Defense and upgraded to the paid version because of the gorgeous graphics and excellent gameplay.
I also downloaded Tiny Wings which two different people told me about, but I didn’t get past the first stage. I might need to try it again, but if its difficult to get past the first stage then it doesn’t build confidence in the user to keep playing with it.
I then paid for Street Fighter 4 Volt. Street Fighter is easily my favourite game of all time and the iPhone version is an excellent translation. Though the controlpad is not exact – you really do need those fireballs and dragon punches to work! My last download was Tapamatic, made by Dinoroar a local Aussie developer which I wasn’t able to understand how it worked.
Mobile competes with PC’s and gaming devices
Its clear that mobile is here to stay and smart phone usage is only going to increase. Its increasingly replacing the other devices that I need to use such as my laptop or PC.
At the E3 conference, the World’s biggest gaming conference held in June, Nintendo stated that their biggest threat was not XBOX or PS3, but the iPhone, iPad and other mobile devices. They are competing for attention span inside the household and outside. People don’t want to carry around a Nintendo DS, iPhone and a Kindle. Granted they all serve different purposes, but consumers want ease of use. Give them one device that can do it all.
Mobile development to become a core skill set
Increasingly, I hear from startups that they need mobile development skills, which suggest that it is in high demand. There is currently a gap in the marketplace between web development skills and mobile skills. There are a lot of desktop crew out there but not a lot of mobile experience.
My brother, a developer who’s created several iPhone apps as an experiment, stated that designing for the mobile web should be easily translatable for web developers. This is distinct from mobile app development skills (iOS and Android) which is a more specialised skillset.
Fred Wilson, a VC based in New York had this to say last year:
“A common thing we’ve been seeing recently is outsourcing the development of a blackbbery app or some other kind of mobile app. Right now, that is still a fairly nascent skill set but we are also advising most of our portfolio companies to bring individuals in house to do that work because it appears that mobile app development will be a key skill set for our portfolio companies for some time to come.”
There is a gap that exists now because of the limited experience out there. If you read the tea leaves, I expect that this gap will close in the next few years as mobile development skills become more critical for startups and part of their core skill set for developers.
I’m currently learning python. As soon as I’ve finished with that, and if I’m motivated enough, I want to learn mobile.
BRICI will cause a surge in mobile web
Its clear that the future is mobile and I’ve written about it here for the Next Digital blog. I read a report from the Boston Consulting Group that BRICI countries (Brazil, Russia, India, China, Russia, Indonesia), are jumping straight from having no internet to mobile web. As one of my ex-colleagues, Vincent Yuhico commented, there is pent up demand for smart phones. There will be a surge in mobile web adoption as more BRICI users come on board.
I have no doubt that entrepreneurs will be there to catch them =)
I’m out like the Nokia 5110,
Matt Ho
@inspiredworlds












