Our first podcast interview for 2016! In episode 5 of This Mobile Life we discuss marketing mobile games with Justin Carroll from Monastery. Justin is known for building loyal audiences for mobile games. He has worked on brands such as Call of Duty, Mortal Combat X, Guitar Hero, Avengers, Lep’s World and more. He is based in Pennsylvania, USA.
If you liked the first episode, then you’ll love This Mobile Life Episode 2! We continue our conversation with Jason Allan, digital marketing manager at Cammy with Part 2. Cammy allows you to monitor your home anywhere, anytime.
You might also notice our new podcast cover 🙂
Download from iTunes here.
I’ve been working on a new project which is my new podcast “This Mobile Life”. It pays homage to one of my favourite podcasts which is “This American Life“.
The podcast is about two things:
1) Mobile apps
2) Being mobile – living & working remotely, mobile office.
Jason and I discuss all things mobile. From mobile marketing, customer discovery, conversion funnel, marketing web vs mobile apps, and cross platform experience.
You can download it on iTunes here.
I attended the China Australia Millennial Project (CAMP) conference which brings together 130 innovators from China and Australia. I was sponsored to attend the conference as the lead delegate for the University of Technology Sydney (UTS).
One of the days at the conference was set aside as an UnConference where the participants got to speak and teach the other attendees. This session was facilitated by PeerAcademy. I was asked by the CAMP organisers to give 3 talks, with 2 of them being an introduction to online marketing. I gave a talk on the topic which I thought be of most help to the other delegates:
“How to get traffic to your website and convert visitors”.
Here’s the video of the talk on YouTube and the slides below
Earlier today, I was at an excellent talk by the HotelQuickly management team. I was keen to hear their story given their experience working at Rocket Internet. I wanted to know how they think about mobile, marketing and running an online business.
Lately I’ve been suffering from content marketing overload. Content marketing is the new spam. The worst offenders are the ones doing email automation that send you emails every week. There’s only so many ebooks, blog posts, videos, podcasts that I can consume.
I attended the Sydney Food, Travel and Lifestyle bloggers meetup and there was a great discussion on “Lets use Instagram”. I’ve had an Instagram account for years but I’ve been using it infrequently. In the last 4 months I have been using it more since I started the wheresmysauce food blog.
Instagram is an awesome social network for photos. It now has 300 million monthly active users as of December 2014. I have a food blog and I find that its a great way to post photos of food. It also allows me to connect with other food bloggers and foodies. I use it everyday now. I probably check it at least 6 times a day! Here’s what I learned at the meetup combined with my own experience and thoughts. Hat tip to Keren Natalia from Little Green Habits for organising the meetup and John Kapos from Perfection Chocolates for leading the discussion. I’ve taken some notes from Keren and also combined it with my thoughts.
I presented at the inaugural Sydney Mobile Marketing meetup on 26 March 2015. It was a lot of fun. I spoke about our journey and how we got to 500k users.
I met lots of great folks interested in mobile. I ran a similar meetup a few years ago, and we could regularly pull 10 – 25 people. But this new meetup which was the first one had 90 people registered and about 50 turning up. It just shows the level of interest and awareness about mobile now.
Here are the slides from the presentation. Enjoy!