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<channel>
	<title>inspiredworlds.com &#187; Google</title>
	<atom:link href="http://inspiredworlds.com/category/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://inspiredworlds.com</link>
	<description>Where the worlds of Digital and Business collide.</description>
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		<title>First Look At RockMelt</title>
		<link>http://inspiredworlds.com/2010/11/09/first-look-at-rockmelt/</link>
		<comments>http://inspiredworlds.com/2010/11/09/first-look-at-rockmelt/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 12:31:46 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Websites you should check out]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[rockmelt]]></category>

		<guid isPermaLink="false">http://inspiredworlds.com/?p=1042</guid>
		<description><![CDATA[Screengrabs of the new RockMelt browser for those that are keen. I just got it last night thanks to @pkattera. First impressions is that its very google chrome-ish (built on webkit) with bars on the side for social networks. For those that have used the Flock browser, its a similar idea but less clunky and [...]]]></description>
			<content:encoded><![CDATA[<p>Screengrabs of the new <a href="http://www.rockmelt.com/" target="_blank">RockMelt browser</a> for those that are keen.</p>
<p>I just got it last night thanks to @pkattera. First impressions is that its very google chrome-ish (built on webkit) with bars on the side for social networks. For those that have used the Flock browser, its a similar idea but less clunky and much faster. Easier to share things to social networks, and create quick links to your favourite people on facebook and to pages on the internet including facebook pages.</p>
<p>Oh, and I have no more beta invites left.</p>
<p><a href="http://inspiredworlds.com/wp-content/uploads/2010/11/rockmelt2.jpg"><img class="aligncenter size-medium wp-image-1063" title="rockmelt2" src="http://inspiredworlds.com/wp-content/uploads/2010/11/rockmelt2-300x203.jpg" alt="" width="300" height="203" /></a></p>
<p style="text-align: center;">
<p style="text-align: left;">Here&#8217;s a <a href="http://www.youtube.com/watch?v=bAPKPhoTqFY" target="_blank">video</a> you can watch it in action.</p>
<p style="text-align: left;">
<p>I&#8217;ll report back when I&#8217;ve used it a bit more.</p>
<p style="text-align: left;">I&#8217;m out like Flock,</p>
<p style="text-align: left;">Matt Ho</p>
<p style="text-align: left;">
<p style="text-align: center;">
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		<title>China and the internets</title>
		<link>http://inspiredworlds.com/2010/09/12/china-and-the-internets/</link>
		<comments>http://inspiredworlds.com/2010/09/12/china-and-the-internets/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 13:37:41 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://inspiredworlds.com/?p=1007</guid>
		<description><![CDATA[I&#8217;m in a China mood lately. I&#8217;ve got Chinese class tomorrow, and on Friday we had a presentation at work which mentioned taobao.com. Plus I just finished the Mr China book. So here are some random points about China and the internet that I have come across recently. Taobao Taobao is the largest ecommerce website in [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m in a China mood lately. I&#8217;ve got Chinese class tomorrow, and on Friday we had a presentation at work which mentioned <a href="http://www.taobao.com/index_global.php" target="_blank">taobao.com</a>. Plus I just finished the <a href="http://www.amazon.com/Mr-China-Memoir-Tim-Clissold/dp/0060761393" target="_blank">Mr China</a> book. So here are some random points about China and the internet that I have come across recently.</p>
<p><strong><span style="text-decoration: underline;">Taobao</span></strong></p>
<p><a href="http://en.wikipedia.org/wiki/Taobao" target="_blank">Taobao</a> is the largest ecommerce website in China. It sells everything! Its basically a Chinese version of Ebay. I actually came across it a few months ago, when this Chinese girl mentioned it to me as the place where she shops for books. Taobao is a subsidiary of Alibaba, which is a huge B2B website.</p>
<p>Let me give you some perspective about Taobao.</p>
<blockquote><p><em>Though just six years old, Taobao (Chinese for “to search for treasure”) already has 120 million registered users and 300 million product listings. Its merchants produced nearly $15 billion in sales last year.</em></p>
<p><em>The company claims that sales through its Web site are already larger than any Chinese retailer. And, Internet analysts say, sales on its site this year will surpass </em><em>Amazon.com</em><em>’s </em><em>expected sales</em><em> of about $19 billion.</em></p></blockquote>
<p><em> &#8211; <a href="http://www.nytimes.com/2009/08/10/technology/start-ups/10taobao.html?_r=1" target="_blank">New York Times</a></em></p>
<p>I came across a <a href="http://twitter.com/to2/status/23873572359" target="_blank">tweet</a> from someone at an Alibaba presentation that Taobao is set to overtake Ebay AND Amazon in revenues next year. That&#8217;s insane! Consider how big Ebay is and how big Amazon is. Combine them. Then you&#8217;ve got Taobao.</p>
<p>Check this for more evidence:</p>
<blockquote><p><span style="color: #000000;"><em>The unique host of Taobao.com has topped 40 million, surpassing that of Amazon.com Inc. and eBay Inc., making the Chinese online marketplace the largest e-commerce Web site around the world in terms of traffic, disclosed Zhang Yong, its </em></span><span style="color: blue;"><span style="color: #000000;"><em>CFO</em></span></span><span style="color: #000000;"><em>.</em></span></p>
<p><span style="color: #000000;"><em>By far, Taobao.com has had 190 million registered users, accounting for half of China&#8217;s total Internet users and 4.1% of the world&#8217;s total, according to Web </em></span><span style="color: blue;"><span style="color: #000000;"><em>information company </em></span></span><span style="color: #000000;"><em>Alexa.</em></span></p>
<p><em> &#8211; <a href="http://www.tradingmarkets.com/news/stock-alert/amzn_ebay_taobao-com-becomes-world-no-1-e-commerce-website-947007.html" target="_blank">TradingMarkets</a>.com</em></p></blockquote>
<p>My understanding of the unique hosts stat is that it refers to unique visits. Having just finished Mr China, lets not get all hyped up considering how much of that information might be true. All I&#8217;m saying is ecommerce is big business in China and Taobao is #1 and its huge.</p>
<p><strong><span style="text-decoration: underline;">Busting up the search industr</span></strong><strong><span style="text-decoration: underline;">y</span></strong></p>
<p>Now in most Western countries, users have choice as to which search engines they can use. There&#8217;s Yahoo / Bing and Google. Realistically, most people use Google. However,  if you go to <a href="http://www.google.cn/" target="_blank">Google.cn</a>, you are shown a picture of Google HK and when you click on the picture you are redirected to Google HK.</p>
<p>Google was supposed to renew their search license, but they haven&#8217;t done so. They also have <a href="http://economictimes.indiatimes.com/tech/internet/Google-yet-to-apply-for-online-maps-in-China/articleshow/6525560.cms" target="_blank">not renewed their map and location license</a>. It appears that Google is pulling out of China, and moving its search service to Hong Kong.</p>
<p>They had their recent blowup about abandoning China on ethical and principles, since gmail users were having their accounts hacked allegedly by the Chinese Government. They didn&#8217;t mention it specifically, but they hinted at it fairly heavily in this blog post called &#8220;<a href="http://googleblog.blogspot.com/2010/01/new-approach-to-china.html" target="_blank">A New Approach To China</a>&#8220;.  Realistically, I don&#8217;t think Google would ever pull out of the biggest market in the world.</p>
<p>The big search engine player in China is <a href="http://www.baidu.com/">baidu</a>. There are local players in the China search market, but I&#8217;m not too familiar with them. What I did come across recently is that the Chinese Government is entering into the search market by backing another player.</p>
<blockquote><p><em>The second, and more surprising deal was a link-up announced two Fridays ago between </em><em>Xinhua<img id="snap_com_shot_link_icon" src="http://i.ixnp.com/images/v6.44/t.gif" alt="" /></em><em> and </em><em>China Mobile<img id="snap_com_shot_link_icon" src="http://i.ixnp.com/images/v6.44/t.gif" alt="" /></em><em> to start yet another search engine. Xinhua, a news agency belonging to the central government which also acts as a propaganda organ and sometimes intelligence gathering body, and China’s largest cellular carrier seem like unusual partners for an Internet venture, and the exact terms of the transaction have yet to be announced.</em></p>
<p><em>The New York Times </em><a href="http://www.nytimes.com/2010/08/14/technology/internet/14search.html?src=busln"><em>described<img id="snap_com_shot_link_icon" src="http://i.ixnp.com/images/v6.44/t.gif" alt="" /></em></a><em> the deal as follows: &#8220;</em><em>In an apparent bid to extend its control over the Internet and cash in on the rapid growth of mobile devices, China plans to create a government-controlled search engine.&#8221;</em></p></blockquote>
<p><em> &#8211; via </em><em><a href="http://techcrunch.com/2010/08/21/search-strategic-china/" target="_blank">techrcrunch</a></em></p>
<p>Its very intriguing. Would you ever see the Australian government busting into the search market like that, creating a state sponsored search engine? I don&#8217;t think so. They were trying to introduce an internet filter but this is a relevant and related discussion but for another day.</p>
<p>This move is to introduce competition into the search market, to ensure one player does not become too dominant and to be able to control where people can search and what information can be given to them. The Chinese government wants to be able to do that =)</p>
<p>Having a dominant search engine (even Google) is not a good thing either. Search, like any industry needs competition but from the free market. Why do you think Google come out with Instant Search? So they can blow Yahoo/Bing out of the water with yet another innovation they hadn&#8217;t thought of. Search needs to be competitive but also people should have the freedom to find any information they want. Its akin to freedom of speech. How can I form a reasoned, independent and well thought out opinion without the availability of information?</p>
<p><strong><span style="text-decoration: underline;">CCTV iPhone app</span></strong></p>
<p>Speaking of State sponsored <del> propaganda </del> media, CCTV has an iPhone video app blows the water out of any iPhone video app. The quality and speed at which it streams video (Chinese news) is amazing. Hat tip to <a href="http://twitter.com/vincentzhou">@vincentzhou</a> for showing me the app.</p>
<p>So why did they do this?</p>
<p>According to <a href="http://www.computerworld.com/s/article/9140659/China_lauds_iPhone_app_that_spreads_state_views" target="_blank">Computerworld</a>:</p>
<blockquote><p><em>China&#8217;s film and TV regulator late Tuesday praised the growth of an iPhone application from state broadcaster CCTV as the country looks for new ways to project its political views abroad&#8230;.</em></p>
<p><em>China is investing heavily to expand the overseas reach of its state-owned news outlets, which often air official Chinese political views strongly at odds with mainstream Western views. The Dalai Lama, for instance, is frequently attacked as a dangerous separatist in Chinese state news reports, while the exiled Tibetan figure is seen more as a saintly religious activist in the West. The first section of CCTV&#8217;s major evening news broadcast is always dry footage of top leaders meeting with officials from other countries or with smiling farmers in rural Chinese areas.</em></p></blockquote>
<p><em><span style="font-style: normal;">Of course, lets throw the State budget at creating an iPhone app to further push their views. I mean, even I am considering watching CCTV to improve my Mandarin. Its one of the few dedicated Mandarin chanels on my Chinese tv at home.</span></em></p>
<p><em><span style="font-style: normal;"><strong><span style="text-decoration: underline;">The Wash Up</span></strong></span></em></p>
<p><em><span style="font-style: normal;">There are many opportunities in China, particuarly given the size of the market. There are more internet and mobile users in China than anywhere in the rest of the world. Taobao is currently bigger than Amazon, and could be bigger than Amazon AND Ebay. But as you can see in the search sector, its not easy doing business in China especially with the Chinese government moving in to create competition. And yes, they&#8217;ll do that with killer iPhone apps too.</span></em></p>
<p>I&#8217;m out like Google in China,</p>
<p>Matt Ho</p>
]]></content:encoded>
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		<title>Link love: What I&#8217;m reading</title>
		<link>http://inspiredworlds.com/2010/06/29/link-love-what-im-reading/</link>
		<comments>http://inspiredworlds.com/2010/06/29/link-love-what-im-reading/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 13:41:16 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Websites you should check out]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[cool stuff]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[coolhunt]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[itunes news model]]></category>

		<guid isPermaLink="false">http://inspiredworlds.com/?p=922</guid>
		<description><![CDATA[I got this idea from the Servant of Chaos a while ago. Its a summary of interesting blog posts and articles I&#8217;ve come across recently.  I&#8217;ll try to keep this on the regular. It&#8217;ll be a mix of digital, social, economics, business models, travel, music and things that I like. I think it also shows [...]]]></description>
			<content:encoded><![CDATA[<p>I got this idea from the <a href="http://www.servantofchaos.com/" target="_blank">Servant of Chaos</a> a while ago. Its a summary of interesting blog posts and articles I&#8217;ve come across recently.  I&#8217;ll try to keep this on the regular. It&#8217;ll be a mix of digital, social, economics, business models, travel, music and things that I like. I think it also shows a bit of who I am as well!</p>
<p><span id="more-922"></span></p>
<p>1. How a small group can start a trend, create a tipping  point and influence greater adoption. Where can we find these early adopters, how can we tell what is cool? Malcolm Gladwell has written a short essay more than 10 years ago on the art of the <a href="http://www.gladwell.com/1997/1997_03_17_a_cool.htm" target="_blank">Coolhunt</a>. If you have  read Tipping Point, you&#8217;ll recognise the reference to the rise of Hush Puppies. Love the stories about basketball sneakers and AI!</p>
<p>2. What would it be like to work for Google? Don Dodge discusses what it has been like <a href="http://dondodge.typepad.com/the_next_big_thing/2010/06/working-at-google-the-first-6-months.html#idc-container" target="_blank">working for the search giant for the last 6 months</a>, and how it compares to another giant which everyone wanted to work at in the 80&#8242;s &#8211; Microsoft.</p>
<p>3. Speaking of Googlers, check out the 22michaels blog on <a href="http://www.22michaels.com/2010/06/careers-and-risk-taking.html" target="_blank">careers and risk taking</a>. Ex-Googlers Michael talks about the greatest career risk &#8211; not following your passion and dreams. Follow their rollercoaster ride!</p>
<p>4. I&#8217;ve been reading this Fred Wilson&#8217;s  blog for the last few months, and its quite insightful. He became quite well known as an investor in twitter, foursquare and tumblr. Here he discusses <a href="http://www.avc.com/a_vc/2010/06/why-i-dont-like-stock-buybacks.html" target="_blank">why he doesn&#8217;t like share buybacks</a> &#8211; an subtle signal that a company is not innovating and has nothing better to do with the money.</p>
<p>5.  The pay for news content model is getting hammered left, right and centre. Clay Shirky, respected academic blogs about <a href="http://www.shirky.com/weblog/2009/03/why-itunes-is-not-a-workable-model-for-the-news-business/" target="_blank">why the iTunes model won&#8217;t work for news</a>. I&#8217;ll give you the short version: each news article is a unique item which consumers only read once. Unlike music or movies where consumers will play or view them multiple times, and there is a longtail back catalogue. Of course, <a href="http://gigaom.com/2010/06/02/steve-jobs-is-wrong-the-itunes-model-wont-help-media/" target="_blank">Steve Jobs will tell you otherwise</a>.</p>
<p>6. QANTAS plane boarding passes redesigned. Blogger Jordan Sim discusses  how we can improve the <a href="http://bloggr.jymsym.com/2010/user-experience/qantas-boarding-pass-redesigned" target="_blank">user experience of boarding passes</a> based on how  users read information (left to right) and ordering the information in a  logical order. Size is also an interesting point.</p>
<p>7. Keeping with the travel theme, want to travel to India? I&#8217;ve been living vicariously through my friend Pace J Miller who went to Hyderabad, India. I thought the traffic in Vietnam and Shanghai was bad. Here it goes to <a href="http://pacejmiller.wordpress.com/2010/06/22/indian-journey-part-ii-culture-shock-traffic/" target="_blank">another level</a>! India, I will go see you one day.</p>
<p>8. Lastly, there is no better place for hip hop music than Kevin Nottingham. Here, you can get a free download of the <a href="http://kevinnottingham.com/2010/06/27/queen-latifah-common-just-wright-mixtape-vol-3/" target="_blank">Just Wright movie mixtape Vol 3</a>. Check this blog for free mixtapes, albums and singles on the regular!!</p>
<p>I&#8217;m out like crossing the road in India,</p>
<p>Matthew Ho.</p>
]]></content:encoded>
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		<title>Google vs Wolfram Alpha</title>
		<link>http://inspiredworlds.com/2009/06/08/google-vs-wolfram-alpha/</link>
		<comments>http://inspiredworlds.com/2009/06/08/google-vs-wolfram-alpha/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 01:56:07 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[mashup]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[wiki]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google squared]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[wolfram alpha]]></category>

		<guid isPermaLink="false">http://inspiredworlds.com/?p=678</guid>
		<description><![CDATA[The Tech World has been buzzing lately with the introduction of several new search engines and innovations. In the past few weeks, we&#8217;ve seen the following come out: - Wolfram Alpha - Bing - Google Wave - Google Squared I&#8217;ve experimented with all of them, except for Wave since it&#8217;s not publicly available, though I [...]]]></description>
			<content:encoded><![CDATA[<p>The Tech World has been buzzing lately with the introduction of several new search engines and innovations.</p>
<p>In the past few weeks, we&#8217;ve seen the following come out:</p>
<p>- <a href="http://www.wolframalpha.com/">Wolfram Alpha</a><br />
- <a href="http://www.bing.com/">Bing</a><br />
- <a href="http://wave.google.com/">Google Wave</a><br />
-<a href="http://www.google.com/squared"> Google Squared</a></p>
<p>I&#8217;ve experimented with all of them, except for Wave since it&#8217;s not publicly available, though I have signed up for updates and preview =)</p>
<p> My intial impression is that Wolfram Alpha is very cool. It answers questions as opposed to finding results. You ask it for the distance between Sydney and Melbourne. It will find the distance, time by car/plane and a map showing the distance. Ask a question and it gives you one answer with some stats. I actually believe this is the way search engines will be headed. It&#8217;s a new way of thinking about search results.</p>
<p>Check out this video which has a good comparison of Wolfram Alpha v Google by ZDNet.</p>
<p><object width="400" height="330" data="http://www.zdnet.com.au/video/embed/22479230" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.zdnet.com.au/video/embed/22479230" /></object></p>
<p>Bing is ok. Microsoft needed to upgrade their Live search, which I never used. I only used it when I searched in IE and I forgot the default setting wasn&#8217;t google.  Live search just did not look pretty. Google was minimalist. It simply worked and had a great UX (user experience). To be honest, I don&#8217;t see myself switching from Google to Bing or Yahoo. Google is too dominant in the world of search right now. In Australia, it has something like 70% market share. I might use Wolfram Alpha to experiment. It&#8217;s better for unknown answers and simple queries. </p>
<p><strong>Google Wave</strong></p>
<p>I watched the Developer Google IO preview. Its roughly 80 minutes long and I got through about half of it. Waaaay too long. It&#8217;s very ambitious and has the potential to change the game. The potential to change the way we communicate online from email/wiki&#8217;s/IM, etc&#8230;. I really dig the idea of concurrent editing, because half the time you are simply waiting for the other person to respond on IM. The danger is that it can become a stream of consciousness. </p>
<p><object width="500" height="315" data="http://www.youtube.com/v/v_UyVmITiYQ&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0xe1600f&amp;color2=0xfebd01&amp;border=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/v_UyVmITiYQ&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0xe1600f&amp;color2=0xfebd01&amp;border=1" /><param name="allowfullscreen" value="true" /></object><br />
 <br />
In terms of how I communicate and come up with ideas, I like to have the time to think and reflect and then type it up in a word document or a wiki / blog. If I&#8217;m doing concurrent live editing (where people can see my edits and thoughts in real time), I&#8217;m really put on the spot to come up with something. I know you can turn this feature off on Google Wave, but this is the danger of concurrent editing and the potential. </p>
<p>I really dig it though. The ability to combine rich media like photos, video, playback. The developer described is as how email would look like if it was developed now! It&#8217;s like a cool mashup of blogs, wiki, photo sharing, microblogging, IM, etc&#8230;</p>
<p>You can read an alternative take on it by <a href="http://www.web-strategist.com/blog/2009/05/29/google-wave-to-bring-web-20-lifestyle-to-work/">Jeremiah Owyang</a>.</p>
<p>I&#8217;m out like Altavista,</p>
<p>Matt</p>
]]></content:encoded>
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		<title>HTC Magic Google Android Phone &#8211; in Australia?</title>
		<link>http://inspiredworlds.com/2009/04/19/htc-magic-google-android-phone-in-australia/</link>
		<comments>http://inspiredworlds.com/2009/04/19/htc-magic-google-android-phone-in-australia/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 10:45:31 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[2nd release android]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[android australia]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[G2]]></category>
		<category><![CDATA[google android]]></category>
		<category><![CDATA[google android australia]]></category>
		<category><![CDATA[HTC magic]]></category>
		<category><![CDATA[optus]]></category>
		<category><![CDATA[second android]]></category>
		<category><![CDATA[vodaphone]]></category>
		<category><![CDATA[vodaphone u]]></category>
		<category><![CDATA[vodaphoneaustraliafail]]></category>
		<category><![CDATA[vodaphonefail]]></category>

		<guid isPermaLink="false">http://inspiredworlds.com/?p=603</guid>
		<description><![CDATA[If you have been following me on Twitter, you can probably tell that I&#8217;m very excited about the next release of Google&#8217;s Android Phone. It&#8217;s called the G2 and will be exclusively distributed by Vodaphone.  Check out this video. It shows off the qwerty keyboard with predictive text and corrective text.  [viddler id=c1d129fe&#38;w=437&#38;h=332] The release [...]]]></description>
			<content:encoded><![CDATA[<p>If you have been following me on Twitter, you can probably tell that I&#8217;m very excited about the next release of Google&#8217;s Android Phone. It&#8217;s called the G2 and will be exclusively distributed by Vodaphone. </p>
<p>Check out this video. It shows off the qwerty keyboard with predictive text and corrective text. </p>
<p>[viddler id=c1d129fe&amp;w=437&amp;h=332]</p>
<p>The <a href="http://androidcommunity.com/vodafone-uk-htc-magic-launching-may-1st-20090401/">release date is 1 May 2009</a>  for the UK and they are accepting orders for it now. There&#8217;s been a lot of chatter about it on blogs, tech and gadget websites, and video demo&#8217;s are popping up everywhere on youtube, vidder, etc&#8230;</p>
<p>Why am I excited about the Android? Because the platform is opensource so it opens up to the possibility of more applications. And you know developers can come up with some crazy apps! It will be superior to the iphone. </p>
<p>At the moment, the release date is set for the following countries and this is what they are getting:</p>
<p><a href="http://shop.vodafone.co.uk/shop/mobile-phone/htc-magic">UK &#8211; White version</a></p>
<p>Germany &#8211; black version</p>
<p>Italy &#8211; black and white version (why?!!!)</p>
<p>Spain &#8211; white version</p>
<div id="attachment_604" class="wp-caption aligncenter" style="width: 478px"><a href="http://www.cnet.com.au/hands-on-with-the-htc-magic-android-phone-339295016.htm"><img class="size-full wp-image-604" title="htc-magic-ho_1" src="http://inspiredworlds.files.wordpress.com/2009/04/htc-magic-ho_1.jpg" alt="HTC Magic - Google Android phone" width="468" height="312" /></a><p class="wp-caption-text">HTC Magic - Google Android phone</p></div>
<p>The obvious question is &#8211; when will it be released in Australia?  There are no plans at the moment. I couldn&#8217;t find anything on the internet. Why am I not suprised? I checked the vodaphone website in Australia, they don&#8217;t even list HTC phones on there!! Optus is still flogging off the G1 (first version) aka the <a href="http://personal.optus.com.au/web/ocaportal.portal?_nfpb=true&amp;_pageLabel=Template_wRHS&amp;FP=/personal/mobile/mobilephones/htcdream&amp;site=personal">HTC Dream</a>. According to <a href="http://www.zdnet.com.au/reviews/hardware/mobiles_pdas/soa/HTC-Magic/0,2000065782,339295692,00.htm">ZDNeT</a>:</p>
<p>&#8220;As with the Dream, HTC will be announcing the Magic for different countries only after it has secured operator partnerships. Vodafone will be selling it in Europe but there have been no announcements for Australia yet.&#8221;</p>
<p>#vodaphoneaustraliafail</p>
<p>I&#8217;m out like the G1, </p>
<p>Matt Ho</p>
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		<title>Take a jog in Tokyo</title>
		<link>http://inspiredworlds.com/2009/04/16/take-a-jog-in-tokyo/</link>
		<comments>http://inspiredworlds.com/2009/04/16/take-a-jog-in-tokyo/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 04:02:05 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[mashup]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[nintendo wii]]></category>
		<category><![CDATA[tokyo jogging]]></category>
		<category><![CDATA[wii]]></category>

		<guid isPermaLink="false">http://inspiredworlds.com/?p=594</guid>
		<description><![CDATA[Mashup with Tokyo google maps and Nintendo Wii. Very Cool. It&#8217;s called Tokyo Jogging. The video shows that the Google Map doesn&#8217;t load fast enough to keep up with the jogging. The guy looks like he is running forever before he moves to the next section. However, this appears to be how Google maps work. [...]]]></description>
			<content:encoded><![CDATA[<p>Mashup with Tokyo google maps and Nintendo Wii. Very Cool. It&#8217;s called <a href="http://tokyo-jogging.com/">Tokyo Jogging</a>. The video shows that the Google Map doesn&#8217;t load fast enough to keep up with the jogging. The guy looks like he is running forever before he moves to the next section. However, this appears to be how Google maps work. You have to click through and press the arrow button before it moves you to the next section. </p>
<p>Enjoy!</p>
<p>[youtube=http://www.youtube.com/watch?v=gMOnqYZjZDE]</p>
<p>I&#8217;m out like running in Tokyo, </p>
<p>Matt Ho</p>
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		<title>Next Digital Breakfast with Google</title>
		<link>http://inspiredworlds.com/2009/04/11/next-digital-breakfast-with-google/</link>
		<comments>http://inspiredworlds.com/2009/04/11/next-digital-breakfast-with-google/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 15:21:35 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[yuri narciss]]></category>

		<guid isPermaLink="false">http://inspiredworlds.com/?p=589</guid>
		<description><![CDATA[We have the first video up from the Get Digital breakfast with Google. Yuri Narciss, Head of Technology Industry Sales talks Innovation. The event was held on Thursday 12 March 2008. This is Part 1 of 4. Slides will be coming soon. [viddler id=f22f29b&#38;w=437&#38;h=392]]]></description>
			<content:encoded><![CDATA[<p>We have the first video up from the Get Digital breakfast with Google.</p>
<p>Yuri Narciss, Head of Technology Industry Sales talks Innovation.</p>
<p>The event was held on Thursday 12 March 2008.</p>
<p>This is Part 1 of 4.</p>
<p>Slides will be coming soon.</p>
<p>[viddler id=f22f29b&amp;w=437&amp;h=392]</p>
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		<title>When advertising &amp; marketing meets Johnny Law</title>
		<link>http://inspiredworlds.com/2009/03/15/when-advertising-marketing-meets-johnny-law/</link>
		<comments>http://inspiredworlds.com/2009/03/15/when-advertising-marketing-meets-johnny-law/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 07:18:07 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Search Engine Links]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[advertising law]]></category>
		<category><![CDATA[advertising marketing law cle]]></category>
		<category><![CDATA[behavioural advertising]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[internet business models]]></category>
		<category><![CDATA[legal education]]></category>
		<category><![CDATA[marketing law]]></category>
		<category><![CDATA[peter leonard]]></category>

		<guid isPermaLink="false">http://inspiredworlds.wordpress.com/?p=531</guid>
		<description><![CDATA[Last night I watched American Gangster (again!) featuring Denzel Washington, one of my favourite actors. I&#8217;ve seen it before when I was visiting New York in a Times Square movie theatre. Denzel, uses the &#8220;johnny law&#8221; phrase a few times when talking about paying off &#8220;Johnny Law&#8221; i.e. paying cops to turn a blind eye [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I watched American Gangster (again!) featuring Denzel Washington, one of my favourite actors. I&#8217;ve seen it before when I was visiting New York in a Times Square movie theatre. Denzel, uses the &#8220;johnny law&#8221; phrase a few times when talking about paying off &#8220;Johnny Law&#8221; i.e. paying cops to turn a blind eye to his nefarious activities.</p>
<p>I&#8217;ve always been curious about technology and the law. And now more so. Technology is an evolving beast, where the business models are constantly changing and new competitors, trends, viral campaigns emerge overnight. Whilst the law is seen as conservative, slow to adapt, and very traditional. Generalisations yes, but ask any lawyer or laymen and they&#8217;ll agree with these perceptions. Evidently, these two are at opposite ends of the spectrum. The law seeks to maintain order and protect society, yet also to enable the creation of new ideas and businesses. The internet is disruptive, fast moving, changing and global in its reach. Law is often seen as jursidictional, often applying to only member states (i.e on country by country basis) unless treaties are ratified by Member states.</p>
<p>On Wednesday morning, I attended an Advertising and Marketing law CLE. What is a CLE? It means &#8220;continuing legal education&#8221;. For those that are unaware, I&#8217;m still a qualified lawyer (amongst other things) and to maintain your status as a lawyer, you need undertake ongoing education. It might involve some lectures, preparing presenting a lecture, or watching some videos.</p>
<p>I wasn&#8217;t sure what to expect with this lecture but went with an open mind. I heard the following lectures:</p>
<p>1. New commercial models in advertising and marketing using the internet <br />
2. Comparative advertising 101<br />
3. Copyright in advertising<br />
4. Children &amp; the law</p>
<p><strong><span style="text-decoration:underline;">Topic 1: New commercial models in advertising and marketing using the internet </span></strong></p>
<p>They were well presented, but the most useful to me was probably Internet Business models by <a href="http://www.gtlaw.com.au/gt/site/biographies/Peter+Leonard?open&amp;ui=dom&amp;template=domGT">Peter Leonard</a>. Peter is a partner at Gilbert &amp; Tobin, and counts Google amongst his clients. He described some basics about adwords and how it worked &#8211; I knew most of this stuff since I do some work on adwords. However, he had some really interesting points on whitelisting v blacklisting of keywords, something which I was not aware of. </p>
<p><strong>Blacklisting of keywords</strong></p>
<p>Apparently, some brandnames are &#8220;blacklisted&#8221; on google, so advertisers can&#8217;t use them. For example, &#8220;Toyota&#8221; can only be used by Toyota. A car reseller, wholesaler, etc&#8230; can&#8217;t use that term. People are very careful which words they blacklist since it does not enable to aforementioned parties to advertise on google. And google applies this policy on a global basis. So if Toyota actually had a reseller in china under a distribution arrangement, they could not buy that keyword to sell a Toyota car.</p>
<p><strong>Contextual and behavioural advertising</strong></p>
<p>The other relevant thing he discussed was contexutal and behavioural advertising, which is becoming quite a big area in the online marketing world. Advertising has always been about relevancy and recency. Erwin Ephron developed the recency theory which is about showing someone an ad when they are in the mood to purchase. The idea of &#8220;top of mind&#8221;. It&#8217;s not about showing them an ad 3 times to get it to stick, rather at the right time when they want to buy. I believe that is what behavioural advertising and contextual advertising seeks to do as well &#8211; tying relevancy and recency together. </p>
<p> Behavioural looks at your past behaviour on the internet &#8211; which websites you&#8217;ve been to, how you use the internet. Contextual advertising is 3rd party advertising based on the content on the website (i.e. your current session on the web).  The whole idea is to serve you more relevant ads. Websites now, may reserve a space on their site for advertising local content to you based on your IP address &#8211; you&#8217;ve probabaly seen it! Look at an American website, yet its giving you ads for Australian flights or credit cards. Online advertising has gotten smarter. It was really insightful because at ad:tech and even in my work, these are topics which people are talking about. third party advertising, serving of ads, affiliate marketing, etc&#8230; On the flip side, there are privacy concerns, because your ISP tracks where you&#8217;ve been and keeps all the information about each individiual user. To me, this is also two competing concerns &#8211; serving you more relevant ads v capturing your private information.</p>
<p>It enhances the user experience and the advertising by having geographically and behavioural based ads, but aren&#8217;t you worried that someone is keeping tabs on you?</p>
<p>Other interesting points he discussed was how keywords get bought, and the difficulty of proving trademark infringement for keywords. Since the prices and the allocation of paid ads on Google was constantly changing, its hard to prove in such a dynamic environment. </p>
<p>I must admit the other seminars weren&#8217;t as relevant to me or as interesting, hence my interest did drop off. Copyright issues in advertising were ok, about database compliation and the rights attached to that. Children and the law &amp; comparative advertising was extremely boring, but still handy to know. I learnt that advertising needs to get clearance from legals, very important so you don&#8217;t get sued (!) and meets all legal and regulatory requirements. Also, there&#8217;s so many various regulatory codes for each type of media (radio, tv, outdoor) and legislation. </p>
<p>I&#8217;m out like Johnny Law, </p>
<p>Matthew Ho.</p>
]]></content:encoded>
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		<title>Top 150 Media &amp; Marketing Blogs</title>
		<link>http://inspiredworlds.com/2009/02/09/top-150-media-marketing-blogs/</link>
		<comments>http://inspiredworlds.com/2009/02/09/top-150-media-marketing-blogs/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 11:27:07 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Links]]></category>
		<category><![CDATA[Websites you should check out]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online influencers]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[top 150 blogs]]></category>
		<category><![CDATA[webinars]]></category>
		<category><![CDATA[yahoo search masterclass]]></category>

		<guid isPermaLink="false">http://inspiredworlds.wordpress.com/2009/02/09/top-150-media-marketing-blogs/</guid>
		<description><![CDATA[Just came across this useful list from Adage. Check it out here. Good to know who the online influencers are. Not surprised that Seth Godin&#8217;s blog is #1, he&#8217;s considered king amongst online marketers. Also, high up there are Search Engine Land and Search Engine Watch, which I occassionally read as well to stay on [...]]]></description>
			<content:encoded><![CDATA[<p>Just came across this useful list from Adage. Check it out <a href="http://adage.com/power150/">here</a>. Good to know who the online influencers are. Not surprised that Seth Godin&#8217;s blog is #1, he&#8217;s considered king amongst online marketers.</p>
<p>Also, high up there are Search Engine Land and Search Engine Watch, which I occassionally read as well to stay on top of the search game. Problogger is up there too, one of the top authorities on blogging and its Australian too!</p>
<p>Speaking of search, I&#8217;m going to be doing a few things to get up to speed on the search industry:</p>
<p>- I&#8217;m doing the google adwords webinars. They have these web seminars about various topics. It&#8217;s like 1 or two a week. There&#8217;s one on tomorrow at 11am for Quality Scores. This is free.</p>
<p>- I&#8217;m also attending the <a href="http://www.ad-tech.com/sydney/adtech_sydney_seminars.aspx#1">Yahoo search Masterclass</a> at ad:tech. It&#8217;s on the 11 &#8211; 12 March at 12pm. Next Digital is actually speaking straight after at 1pm on <a href="http://www.ad-tech.com/sydney/adtech_sydney_seminars.aspx#1">Digital Marketing Strategy</a>.Free.</p>
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		<title>Google Maps + Fire Info = Google Fire</title>
		<link>http://inspiredworlds.com/2009/02/08/416/</link>
		<comments>http://inspiredworlds.com/2009/02/08/416/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 07:18:21 +0000</pubDate>
		<dc:creator>Matthew Ho</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[current affairs]]></category>
		<category><![CDATA[bush fire]]></category>
		<category><![CDATA[country fires authority]]></category>
		<category><![CDATA[earth]]></category>
		<category><![CDATA[google fire]]></category>
		<category><![CDATA[heatwave]]></category>
		<category><![CDATA[victoria]]></category>

		<guid isPermaLink="false">http://inspiredworlds.wordpress.com/?p=416</guid>
		<description><![CDATA[Australia is under a heatwave right now. The temperatures are soaring and bush fires are ravaging through people&#8217;s homes in Victoria. As of writing 35 people have died from these fires, which allegedy have been lit by arsonists. Google has put together a mashup from google maps and the RSS feed from Country Fires Authority [...]]]></description>
			<content:encoded><![CDATA[<p>Australia is under a heatwave right now. The temperatures are soaring and bush fires are ravaging through people&#8217;s homes in Victoria. As of writing 35 people have died from these fires, which allegedy have been lit by arsonists.</p>
<p>Google has put together a mashup from google maps and the RSS feed from Country Fires Authority as to location, danger, and size of the fires. If yesterday was Google Ocean, then this must be Google fire!</p>
<p>Check out the map <a href="http://google-au.blogspot.com/2009/02/mapping-victorian-fires.html" target="_blank">here</a>.</p>
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