This Mobile Life Podcast – Season 3 Now Available!

Woohoo! I’m now back with Season 3 of This Mobile Life. After a break of 1 month, the new episodes are now out. I was actually recording during my break. I used the time to collect my thoughts, do some planning and catchup with some friends to record a podcast!

This Mobile Life S3 Launch

I decided to go big and launch with 4 episodes. I’ve heard that helps with the initial burst of downloads, getting featured. I like the idea of it because if you have multiple episodes, people can download a few of them at a time and go through them. Here’s my attempt to do some marketing with some blog posts, email marketing and posting on social media 🙂

This Mobile Life, Episode 3 – Chhai Thach from Go Reception

In the third episode of “This Mobile Life”, we chat to Chhai Thach, Co-Founder at Go Reception. GoReception is a visitor management system available on iPad and on the web.

We discuss how Chhai came up with the idea of Go Reception, customer success, and the impact of software as a service on enterprises. We also chat about how Chhai thinks about product and the challenge of focus. Go Reception is a product that has global sales with customers including MacDonalds, Coca-Cola, Rackspace, and Sydney Airport. It is a mobile/web app, available on the iTunes store.

This Mobile Life, Episode 1 – Jason Allan, Digital Marketing Manager at Cammy

I’ve been working on a new project which is my new podcast “This Mobile Life”. It pays homage to one of my favourite podcasts which is “This American Life“.

The podcast is about two things:
1) Mobile apps
2) Being mobile – living & working remotely, mobile office.

The first episode is with Jason Allan, Digital Marketing Manager from Cammy. Cammy allows you to monitor your home anywhere, anytime.

Jason and I discuss all things mobile. From mobile marketing, customer discovery, conversion funnel, marketing web vs mobile apps, and cross platform experience.

You can download it on iTunes here.

How to get traffic to your website and convert visitors

I attended the China Australia Millennial Project (CAMP) conference which brings together 130 innovators from China and Australia. I was sponsored to attend the conference as the lead delegate for the University of Technology Sydney (UTS).

One of the days at the conference was set aside as an UnConference where the participants got to speak and teach the other attendees. This session was facilitated by PeerAcademy. I was asked by the CAMP organisers to give 3 talks, with 2 of them being an introduction to online marketing. I gave a talk on the topic which I thought be of most help to the other delegates:

“How to get traffic to your website and convert visitors”.

Here’s the video of the talk on YouTube and the slides below

Aman Talwar on SEO, social media and starting his digital marketing career

I had the opportunity to interview Aman Talwar on SEO and social media. He is the SEO and Social Media Manager at Fairfax Media Ltd. The interview is for my upcoming book “Start Digital Marketing“. We chat about a range of topics from evaluating social media platforms, how he started his career in digital marketing and how you can get into digital marketing too!

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