This is the final episode of Season 2 of This Mobile Life! We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. He’s the “mercenary of the download”. Gabriel has written the first book on ASO, courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include Tinder, EA Games, Redbull and Xerox. He also has a podcast on ASO!