We chat to Iz El-Bahnasy, founder of Gather for Season 2 Episode 5 (S2E5) for This Mobile Life podcast. Gather is a Shopify app that boosts lead generation capabilities for eCommerce merchants. Iz also is the founder of Sourcecraft, which helps clients build new custom web and mobile application. He manages to juggle this with running the Product Hunt Meetup in Sydney as well. In this podcast, we discuss the benefits of piggybacking on top of another platform.