I presented at the inaugural Sydney Mobile Marketing meetup on 26 March 2015. It was a lot of fun. I spoke about our journey and how we got to 500k users.
I met lots of great folks interested in mobile. I ran a similar meetup a few years ago, and we could regularly pull 10 – 25 people. But this new meetup which was the first one had 90 people registered and about 50 turning up. It just shows the level of interest and awareness about mobile now.
Here are the slides from the presentation. Enjoy!