I’ve been away from this blog for a while. Things were getting busy with Native Tongue, and oh that thing called life got in the way. After working in my own startup and other startup ventures for the past few years, the one thing that I’m always reminded of is a Steve Jobs quote “Real artist ship”. Its important to deliver. Whether its a new feature, design, product, its refers to getting it out the door. You learn so much more about what you are doing when people interact with it.

I also came across a good blog post from Joel at Buffer (great product btw!) which reinforced it. He referred to the “fear of not shipping” and mentioned how blogging regularly is also a product that needs to ship. I always thought of shipping as a product orientated concept. But shipping is a mindset. The team at Buffer reguarly ship out blog posts on a weekly basis, creating dedicated times to generate content and to post it.

Shipping should be a pervasive culture in your organisation, particularly in a startup. It needs to apply to all activities. Whether its delivering new features, getting product into the hands of customers, sending out that monthly eDM (email direct marketing), etc… You need to maintain velocity and momentum. Doing things on a regular basis creates habits. Its also difficult when there are so many things to do in a startup, so you need to priortise what needs to ship.

I think I just need to get that first blog post out the door to get that mindset back again. I’m always surprised when people tell me they read my blog, or that I haven’t updated it in a while, or what I wrote made them think. I also believe that a lot of people underestimate the power of content and content marketing. When you blog (or create other content online), you start becoming more influential and build trust with your audience. I truly believe that I’ve gotten opportunities from writing great content and built trust with customers and peers this way. People go to your online presence, they read your linkedin profile, blog, twitter, instagram, etc…

I wanted to end this blog post with a new video I came across which I highly recommend you to watch. Its Guy Kawasaki talking about the “top 10 mistakes entrepreneurs make” (starts at 3.20). I’m pretty sure I’ve made all of them, but that is what makes me an entrepreneur. Willingness to do things, make things, break things, and to ship.

I’m out like not shipping,

Matt Ho