The Scramble

Startup life isn’t easy.

I’ve only done it for 3 months so I’m still pretty new at it. I never figured it would be easy, but every day is an uphill battle.

You gotta be prepared to scramble.

By that I mean, able to address some glaring task that suddenly needs your immediate attention. Ability to hit deadlines. Do some things you’ve never done before. Quickly switch between tasks and juggle a bunch of things going on at the same time. But always keep on moving forward. It’s like you gotta be the king of scrambles*.

I feel like my startup has momentum and that’s part of the reason I decided to do it full-time. There’s no way that we could have gotten this far by doing it part time. It requires a lot of effort to get an idea off the ground. Much more than I realised.

I also have a lot more respect now for people that who run their own business whether its big or small. Whether its company with 15 staff to the owner of the local fruit store. Its actually a lot of hard work.

In the last few days, I’ve been working on product, reviewing designs, testing, talking to a lawyer, fixing our content, experimenting with Facebook ads, and organising translations of our app store descriptions. We’re now on the Korean and German Android market in those respective languages, with more to come. I also dedicate some time to finance and capital raising.

We’ve done some important things and hit some milestones. We launched a lite version, exhibited at Techcrunch Disrupt Beijing in October and now at 600 users.

I just gotta keep scrambling =)


*Brazilian jiu-jitsu grappler Marcelo Garcia is known as “king of the scrambles”. He’s a 4 time world champ and 3 time ADCC champion. Garcia often competed and won in the absolute division which is a pound for pound competition with no weight class limitations and could be giving up 20-30 kilos to larger competitors. He simply had an ability to win against larger opponents with superior technique and an advanced understanding of leverage. In startup life, you have to be prepared to move and dance against much larger opponents, be nimble and agile, take their back and execute ruthlessly =)