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A quick note on location based information

July 15, 2009 By: Matthew Ho Category: Social networking, mobile, social media

I never seem to have time these days to update my blog. Five years ago, I used to update it every few days, but now its once every few weeks. Here are some thoughts I’ve been meaning to put down:

Location based information is the future.

Information by itself can be useful. But information in context is so much more powerful. Having information readily available, when you need it and tailored for where you are located significantly increases its relevance.

neighbour-hood-watch

A device that is powering location based information is the availability of the internet on mobile handsets. I recently discovered how useful this was when using some new apps on my android phone. A little light bulb went off in my head.

Here are two examples.

1. Quickpedia: Essentially this is a wikipedia client for my phone. It allows me to quickly look up information. One really useful section or tab in the app, allows me to see information about the area I am in. It uses my GPS location and grabs wikipedia information about the landmarks near me and the general surrounding area. That is incredibly fun and useful.

2. Places directory: This is an app made by googlers in their 20% time. based on my GPS location, it tells me about the following that is nearby – bars, restaurants, ATM’s, hotels, cafes, etc… It also gives me the reviews and ratings of these places, approximate distance from where I am and a one touch button to call the place! Amazing stuff. It pulls in all the information from google maps.

Location based social networks

I believe that having social networks down to the granular levels of location e.g. neighbours talking to each other will be the next step. It is a logical extension of what happens in the real world. Though you may not really talk to your neighbour in real life, you may be more willing to converse with a neighbour who might still be viewed as a stranger online.

Whilst its great to talk to people on twitter, facebook, et al from Sydney, Melb, USA etc…I would have also have a use for information about my neighbourhood from locals about where to buy the best coffee, what people think about the drycleaner, walking in certain streets may be dangerous, etc…

Whilst large online communities are popular, we’re seeing a move to smaller microcosms of activity like Ning. People forming their own social networks based on common interests. Locality will be one of these interest groups. For example, an online community for Bondi residents, North Shore, Paramatta, Geelong, etc…

I’m out like your local neighbourhood watch,

Matt

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