Mercenary of the download with Gabriel Machuret (S2E12)

ASO S2E12
This is the final episode of Season 2 of This Mobile Life! We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. He’s the “mercenary of the download”. Gabriel has written the first book on ASO, courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include Tinder, EA Games, Redbull and Xerox. He also has a podcast on ASO!

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The SEO Challenge with Alan Byrne from Cogmotive (S2E11)

SEO challenge

In this podcast, we’re hailing from TechCity in London! We interview Alan Byrne, co-founder of Cogmotive. Alan is a Sydney transplant now living abroad in London. We’re super excited to interview Alan as he is also a moderator of the Sydney Startups Facebook Group. I found out that when we met up that he’s running a SaaS business, so we had to interview him for the podcast!

Cogmotive’s vision is to create tools to make SysAdmins and IT Managers’ lives simple – or at least simpler – by equipping them with the data they need while saving them time. Cogmotive is the leading global provider of enterprise level reporting and analytics applications for Office 365. They manage over 4 million seats & are used in 200+ countries.

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4 speaking tips at events

I’ve always found waiting for flights is a good way to blog and kill some time. Right now, I’ve parked myself in a cafe in Heathrow airport sipping on a carrot & apple juice. No better time to blog!

I’m going to be speaking at an event on the topic of “The Future of Product Management” on Wednesday, 1 February 2016. You can RSVP to the event here. The event is run by AcademyXi who’s vision is to change the world by educating the next wave of digital change-makers. They are running a series of events in 2017 on the future of UX (user experience), service design, augmented reality and my favourite topic product management.

I’d like to see more people speak at events so thought I’d share some tips in the lead up to the event. I don’t consider myself an amazing oratory speaker. Its simply something I started doing a few years back. There are a few things I learned along the way and would like to share with you. I’ve used some recent examples leading up to The Future of Product Management event.

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Reflections on 2016 & notes to self for 2017

I write my final 2016 blog post to you from London whilst sitting in my brother William’s apartment. Outside, the sky is completely grey and the trees have all been stripped naked of their leaves. The streets are empty, save for a few souls that dare brave London’s blistering winter weather. A few times an hour, a red double decker bus whizzes past to add some colour into my view.

Every year, this is a post I want to write. But I may not get around to doing it. I do think about my reflections for 2016 and my goals – aka hopes/dreams/fears for the next year. I do it with a good friend of mine where we’ll meet up during the year to talk about it. This post is as much for me as it is for you. Thanks to my friends Fiona Chan & Samantha Low for writing their reflections which helped to inspire me.

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Cadence is king

I want to write about a topic that I’ve mentioned in my podcast and in various discussions with other product folks.

I recently did a presentation on the Confluence Cloud mobile app to my fellow product manager’s in the Confluence team. I was giving a presentation about a decision we were making to get feedback. I got to the meeting early about 5 minutes before everyone else. So to give them some context, I drew a timeline. It was a straight line to represent the whole year, with horizontal marks for each month from January to December.

Then I did a review of the past year, writing on each month the release we had shipped in 1- 2 words. It looked like this:

* January – launch
* Feb – search
* March – notifications tab
And so on for each month.

In total, we have shipped 12 releases during the year from major feature releases to point releases with bug fixes.

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Scaling customer support for SaaS with Alex Holmes, Influx (S2E10)

S2E10 scaling customer support SaaS

We chat with Alex Holmes, CMO from Influx. Influx helps you get customer support, done. They provide elastic support which is based on a transactional model. Influx focuses on assisting SaaS and eCommerce businesses.

Alex is an online marketer by trade, having worked at Envato, Tripit and other online companies.

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Partnerships are about relationships with Jordan Sim, BigCommerce (S2E9)

S2E9 - Partnerships BigCommerce

I chat with Jordan Sim, Group Product Manager at BigCommerce. He focuses on enabling and implementing strategic business development partnerships with the BigCommerce product. Jordan oversees two areas – order fulfilment and shipping logistics.

He’s launched and managed product integrations with Intuit Quickbooks, Alibaba, and led the transition of MagentoGo & eBay Prostore clients to BigCommerce.

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