I have always been fascinated with all things tech. Through the years I have been naturally finding my way into the mobile industry. Or did it find me? It used to be that mobile assisted us with calls. Then we added some personal features like playing 2D monochrome games such as Snake, calendars, taking photos and storing our precious, precious Mp3 music files. It widened its reach when it connected to the internet and then came the rise of the app store as a distribution platform. The inevitability of mobile is in our face (literally). It is now a go-to staple for our practical daily needs.
In episode 6 of This Mobile Life podcast, I discuss how the exercise of restraint makes better apps. It is one of those things that makers of digital products tend to overlook. This is not usually included in the checklist of priorities. In fact, we’re trying to cram as many features as possible into a product!
I get asked for advice by a lot of people. These range from startups, tech companies, people interested in mobile, business people etc…I also have been the recipient of a lot of advice.
I’ve started prefacing a “disclaimer” when I speak to people who ask me for advice. What worked for me may not work for your situation. If you receive advice from an adviser, its based on what worked for them. It is what worked in a particular circumstance, in a particular industry, in a specific point in time. Every industry, every situation has its own dynamics. Advice that worked for one particular circumstance may not work in another. Even if you have seen similar pattern in different industries or in similar companies, it doesn’t mean its going to automatically apply to your situation.
I’ve been playing fantasy basketball on and off for about 10 years. I really like it because I’m a big fan of the NBA and its very analytical. I’ve decided to share it as I’ll get feedback from other people that will improve my decision making in fantasy basketball.
Fantasy sports is huge, particularly in the US. Some of the fantasy sports games like Draft Kings actually sponsor the real life game. I spend several hours a week playing fantasy basketball and probably an hour a week watching basketball condensed games on league pass.
Its important that I outline what is fantasy basketball and how my particular league works as this dictates my decision making framework.
One of the biggest challenges I’ve faced in building products is the exercise of restraint. The other day I started using a new product which was an early version available to the public and I thought “wow this is really good”. Someone has made a conscious decision as to what to include and what to exclude. This is product restraint.
Other times, I’ll start using a product and think “this is really confusing! I can’t figure out what to do”. I have to jump through a lot of hoops. They’ve added too many features to the product.
A challenge that all product creators would have come across is figuring what to put into the product. Product management is about building the right thing at the right time. This is incredibly hard to do. An art and a science.
This blog post was sparked by a few conversations I have had recently on building a loyal audience. One of them was with Justin Carroll from Monastery for the This Mobile Life podcast. Justin is known as “the guy for building high quality audiences for mobile games”. I also spoke to another founder today on why she needs to focus on building a brand and a loyal audience.
Our first podcast interview for 2016! In episode 5 of This Mobile Life we discuss marketing mobile games with Justin Carroll from Monastery. Justin is known for building loyal audiences for mobile games. He has worked on brands such as Call of Duty, Mortal Combat X, Guitar Hero, Avengers, Lep’s World and more. He is based in Pennsylvania, USA.